Rugby Union
Northampton Saints score StubHub sponsorship
Online ticket marketplace StubHub has agreed a three-year deal with Northampton Saints to become an elite sponsor of the English Premiership rugby union club until at least 2016.
Leadership: Bruce Cook, Head of RBS Group Sponsorship
SportBusiness sister publication Sport Sponsorship Insider, asked Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.
Migaa teams up with Kenyan rugby
Property development firm Migaa has teamed up with Kenya’s national rugby union team in a two-year sponsorship agreement worth Ksh15m ($174,419/€133,803).
Ospreys team up with Save Britain Money
RaboDirect Pro12 rugby union club Ospreys has sealed a new sponsorship deal with Swansea-based business Save Britain Money.
RFU Championship drinks up first title sponsorship
The Rugby Football Union, governing body of English rugby, has announced that beer brand Greene King IPA will become the first title sponsor of the RFU Championship, the second tier of professional rugby in England.
Aviva pays more for Premiership Rugby renewal
RFU keeping up appearances with Dove Men+Care
The Rugby Football Union has announced a new three-year partnership with Unilever’s leading male skincare brand Dove Men+Care, which becomes England Rugby’s official male grooming supplier.
BLK scores Connacht kit deal
Sportswear and apparel brand BLK Sport has agreed a four-year deal, from 2013-14 to 2016-17, to supply the playing kit to Irish rugby union team Connacht.
Ospreys and Worthington’s seal extension
Welsh rugby union club Ospreys have agreed a three-year extension, from 2013-14 to 2015-16, to a sponsorship deal with the Worthington’s brewery.
Signs are good for Worcester Warriors and CitySigns partnership
CitySigns is to continue its long-term relationship with Worcester Warriors after agreeing a two-year deal to become the official signage partner of the Aviva Premiership rugby union club.
Adidas seals double extension with All Blacks stars
Adidas has agreed extended deals with New Zealand rugby union stars Richie McCaw and Dan Carter to continue their roles as company ambassadors until 2016.
Canterbury Rugby Football Union secures SBS Bank sponsorship
The Canterbury Rugby Football Union (CRFU) has announced that SBS Bank is to become its new principal sponsor for ITM Cup and Canterbury Sevens representative teams.
Munster Rugby confirms Bank of Ireland sponsorship
Bank of Ireland is to return to its role as the main sponsor of Munster Rugby after the club confirmed the signing of a five-year deal with the bank.
Guinness joins forces with English and Welsh rugby unions
Guinness has agreed new partnerships with the Welsh Rugby Union and the English Rugby Football Union.
Europcar drives away with SARU partnership
Europcar South Africa has agreed a deal with the South African Rugby Union to become the official car rental supplier to SARU and its national teams.
Munster Rugby welcomes Bank of Ireland back to title sponsorship role – report
Bank of Ireland has provisionally agreed a five-year deal with Munster Rugby to become the club’s title sponsor, a position the bank previously held for six years up to 2004, according to the Irish Times newspaper.
DHL delivers Lions tour naming rights
DHL has agreed a deal with the Australian Rugby Union (ARU) to become the naming rights partner for the upcoming British & Irish Lions tour to Australia.
Greene King set for RFU Championship title sponsorship
Greene King has agreed a three-year deal, from 2013-14 to 2015-16, to become the first title sponsor of English rugby union’s second tier Championship.