NFL
Aristocrat Technologies partners with Raiders, Allegiant Stadium
The Las Vegas Raiders and Aristocrat Technologies have announced a partnership which designates the Australia-based gaming machine company an official partner of the National Football League team and …
WME Sports adds CAA’s Renzin to co-lead American football business
NFL agent Ben Renzin has been recruited by the Endeavor-owned WME Sports athlete representation agency to co-lead its American football business
Eagles strike sports betting partnership with DraftKings
The National Football League's Philadelphia Eagles have signed a multiyear, multifaceted partnership with prominent gaming company DraftKings
NFL extends Just For Men and Virgin Atlantic deals in the UK
The National Football League has renewed its UK-focused sponsorship deals with personal care brand Just For Men and airline Virgin Atlantic
Saints hire Oak View Group to market Superdome naming rights
Venue development company looks to continue recent run of deals
Tennessee Titans strike sports betting partnership with BetMGM
The National Football League’s Tennessee Titans have named US online gaming operator BetMGM an official sports betting partner of the team.
DraftKings signs agreement with Rockies
Deal looks to take advantage of recent sports betting legalization in Colorado
Las Vegas Raiders bring in BetMGM as sports betting partner
The National Football League's Las Vegas Raiders have named US online gaming operator BetMGM an official sports betting partner of the team
DraftKings signs exclusive deal with NFL Giants
Team-based deal extends aggressive run for gaming company
Eagles secure multiyear partnership with Fox Bet
The National Football League's Philadelphia Eagles have struck a multiyear partnership with Fox Bet, the sports betting brand created by Fox Sports and The Stars Group
SoFi Stadium partners with Google, YouTube ahead of grand opening
Technology giant Google has agreed a multiyear, multifaceted partnership with SoFi Stadium ahead of the $5bn venue’s inaugural National Football League game this weekend.
NFL signs 888 to UK & Ireland sponsorship deal
The National Football League (NFL) has signed a regional sponsorship contract with gambling operator 888
Postmates becomes NFL’s inaugural on-demand food delivery partner
The National Football League has entered into a multiyear sponsorship agreement with Postmates, which has become the first official on-demand food delivery partner of the league.
Constellation Brands signs set of beer, wine deals at new NFL facilities
Company establishes ties at both SoFi Stadium and Allegiant Stadium
49ers open new sponsorship category with Manscaped deal
The National Football League’s San Francisco 49ers are opening up a new sports sponsorship category by striking a multi-year deal with Manscaped to designate the men’s grooming company its official bel…
Mercedes-Benz opts not to extend Superdome naming rights deal
German carmaker Mercedes-Benz will not extend its naming rights deal with the New Orleans Superdome after July 2021
New England Patriots, Fanatics sign 10-year e-commerce deal
The National Football League’s New England Patriots have announced a 10-year e-commerce partnership with global licensed sports merchandise manufacturer and retailer Fanatics, which will lead all online a…
Allegiant enhances ties with Indianapolis Colts
US travel company Allegiant has stepped up its association with the Indianapolis Colts by agreeing a new multi-year sponsorship deal with the National Football League franchise