Team-based deal extends aggressive run for gaming company
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‘Sport has transformed society’s attitudes towards women’ | Pete Giorgio, Deloitte
SportBusiness Sponsorship speaks to Pete Giorgio, global and US sports practice leader, Deloitte, to understand the firm’s growing sponsorship presence and its deal with the WNBA in particular
Six Nations Rugby expands scope of insights category with Sage deal
Six Nations Rugby has secured an uplift in its ‘insights’ category with its most recent sponsorship agreement with software and accounting firm Sage after enhancing the package of available rights. Matthew Williams reports.
NRL audiences and TNF naming rights the driving force behind Kia sponsorship
Kia Australia, the local subsidiary of the Korean car maker, added another significant property to its Australian sports sponsorship portfolio when it signed a three-year sponsorship agreement with the National Rugby League (NRL) in December running from 2023 to 2025.
NFL signs Valspar as UK sponsor in CSM-brokered deal
The National Football League has signed up paint brand Valspar as a regional sponsor in the UK, in a deal brokered by the CSM Sport & Entertainment agency
NFL signs 888 to UK & Ireland sponsorship deal
The National Football League (NFL) has signed a regional sponsorship contract with gambling operator 888
NFL prospect Davis signs endorsement deal with Barberitos
Former University of Georgia star aligns with local restaurant chain
NFL signs wine sponsorship deal with E. & J. Gallo
League continues to evolve and expand its alcohol sponsorship activity