To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
NFL signs 888 to UK & Ireland sponsorship deal
The National Football League (NFL) has signed a regional sponsorship contract with gambling operator 888
NFL signs Valspar as UK sponsor in CSM-brokered deal
The National Football League has signed up paint brand Valspar as a regional sponsor in the UK, in a deal brokered by the CSM Sport & Entertainment agency
DraftKings bring in Ravens as latest NFL team partner
The National Football League's Baltimore Ravens have secured a partnership with DraftKings, which has been designated the official daily fantasy sports partner and an official sports betting and free-to-play…
Giants, Grayscale secure first NFL team cryptocurrency partnership
Cryptocurrency asset manager Grayscale Investment has become the first bitcoin-focused company to officially partner with a National Football League team following an agreement with the New York Giants.