Multi-sport

Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games

French public electricity network Enedis has become an ‘Official Supporter in Electricity Distribution’ of the Paris 2024 Olympic and Paralympic Games, in the third tier of the domestic sponsorship pro…

The organising committee for the Paris 2024 Olympic and Paralympic Games has signed customer relationship management solutions company Salesforce to its sponsorship portfolio

The BMW Group has signed as the official premium partner of the multi-sport European Championships, which runs this year from August 11-21 in Munich, Germany

The Birmingham 2022 Commonwealth Games is “likely to exceed” its ticketing revenue target but will fall short of its top-tier sponsorship goal, the chief executive of the organising committee has said.

Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.

Ironman Group has signed an agreement to make Intermountain Healthcare the title sponsor of its delayed 2021 World Championship event

Agricultural enterprise Xianfeng Fruit Company has been unveiled as the latest sponsor of the 2022 Asian Games, which takes place in the Chinese city of Hangzhou later this year

The Sportfive agency has been hired to develop the marketing strategy and support the sponsorship search for the Special Olympics World Games 2023 in Berlin and national governing body Special Olympics…

Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.

Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China

Team GB and ParalympicsGB have extended the sponsorship contract of mattress retailer Dreams ahead of the Beijing 2022 Winter Olympic and Paralympic Winter Games

Japanese camera manufacturer Canon has been announced as a sponsor of the 2022 Asian Games, which are due to take place later this year in the Chinese city of Hangzhou

Naomi Osaka was the highest-paid female athlete in the world in 2021, according to Forbes business magazine. The Japanese tennis star made $57

In December 2020, P&G leveraged its multiple Olympic-related partnerships for a TikTok campaign that celebrated individual acts of love recognising how Tokyo 2020 was different from all previous Games.