Motorsport
Coca-Cola, Gillette, Citigroup and Sony circle McLaren
Soft drinks brand Coca-Cola, razor brand Gillette, financial services company Citigroup and electronics company Sony have shown interest in the McLaren Mercedes F1 Team title sponsorship, but the team may wait until the entry of its new engine partner Honda in 2015 before signing a deal.
Petrobras returns to Williams
Formula One motor racing outfit Williams has continued its recent run of sponsorship deals by announcing that Brazilian energy company Petrobras has agreed to return to the team.
Williams finds time to extend Oris partnership
Formula One motor racing team Williams has continued its commercial drive ahead of the 2014 season by renewing terms with long-time partner Oris.
Williams set to land Martini title sponsorship – report
Italian spirits brand Martini is set to become the title sponsor of Formula One motor racing team Williams, according to the Autosport.com website.
Genworth bolsters Williams’ commercial drive
Formula One motor racing team Williams has announced a multi-year partnership with global lifestyle protection insurer Genworth.
Audi: Carmaker pinpoints cornerstones for global strategy
Carmaker Audi’s far-reaching involvement in winter sports sits as one of four cornerstones in the brand’s wider sponsorship approach, Florian Zitzlsperger, head of sports marketing at Audi, told Sports Sponsorship Insider. The three remaining cornerstones in Audi’s wider strategy are: motorsport, football and golf.
Red Bull puts best foot forward with Geox
Formula One motor-racing team Red Bull Racing has announced a one-year extension of its sponsorship agreement with Italian footwear manufacturer Geox for the 2014 season.
Toro Rosso renews Nova Chemicals deal
Formula One motor-racing team Scuderia Toro Rosso has confirmed a three-year extension to its sponsorship agreement with Nova Chemicals.
Sauber continues Mexican drive with Unifin and Interproteccion
Formula One motor-racing team Sauber has further expanded its number of Mexican commercial partners through one-year deals with financial institution Unifin and insurance company Interproteccion.
Lotus reveals YotaPhone partnership
Formula One motor-racing team Lotus has concluded its second significant sponsorship deal this week after announcing a partnership with mobile communications and connectivity company Yota Devices.
Red Bull Racing gives more time to Casio
The Red Bull Formula One motor-racing team has announced a two-year extension to its sponsorship deal with watch manufacturer Casio.
Toro Rosso signs up new sponsor
Principal investment holding company Sapinda Holding has agreed a one-year sponsorship deal with the Scuderia Toro Rosso Formula One motor-racing team for the 2014 season.
McLaren extends with Santander, brings legal firm on board
The McLaren Mercedes Formula One motor-racing team has extended its long-term sponsorship deal with Spanish banking group Santander and entered into a new corporate partnership with legal practice Norton Rose Fulbright.
Force India and Caterham sign contracts ahead of new F1 season
Saxo Bank steps into F1 with Lotus
Danish online trading investment group Saxo Bank has announced a one-year sponsorship agreement with Lotus F1, easing the financial concerns surrounding the Formula One motor racing team.
Force India signs Mexican partner to mark Perez arrival
Formula One motor racing team Force India has announced a multi-year sponsorship deal with Mexican lubricant oils manufacturer Roshfrans.
Sauber toasts another year with Jose Cuervo
Mexican tequila brand Jose Cuervo has announced an extension of its partnership with the Sauber Formula One team for the 2014 season.
Gutierrez deal drives Telmex-Sauber renewal
Formula One motor racing team Sauber has announced an extension to its sponsorship agreement with Mexican telecommunications group Telmex.