Motorsport
TAG Heuer positions Formula E sponsorship centre-stage
Swiss watch brand TAG Heuer will spend around 30 per cent of its annual motorsports sponsorship budget on the new Formula E electric car racing championship next year.
Dom Reilly on board with Williams F1 for 2014
Luxury travel accessories manufacturer Dom Reilly has renewed its sponsorship agreement with the Williams Formula One team for the motor racing series’ 2014 season.
LG to end F1 association
Korean consumer electronics manufacturer LG will not extend its five-year global partnership with the Formula One motor racing series after announcing an intention to refocus its sponsorship strategy.
Ferrari has multi-year vision with Oakley
California-based sunglasses and sports performance apparel manufacturer Oakley has entered into a multi-year partnership with Formula One motor racing team Ferrari.
Williams looks to Brazilian market after ending PDVSA deal
Formula One team Williams has confirmed it will end its major sponsorship deal with Venezuelan state oil company PDVSA at the close of the 2013 season following the departure of driver Pastor Maldonado.
Ficrea teams with Sauber for US Grand Prix
The Sauber Formula One team has reached a sponsorship agreement with Mexican financial services company Ficrea for this weekend’s US Grand Prix in Austin, Texas.
Star Sports partners McLaren for Indian GP
ESPN Software India has agreed a deal for its Star Sports website to sponsor the McLaren Mercedes Formula One team for this weekend’s Indian Grand Prix.
Red Bull retains CU relationship for Korean Grand Prix
Formula One motor racing team Red Bull Racing has confirmed convenience store company CU as its official team partner at the Korean Grand Prix for a third consecutive year.
Formula E expects over $20m from sponsorship in first year
The new Formula E Championship electric car racing series expects centrally sold sponsorship revenues of between $20m (€14.7m) and $30m in its first year.
BlackBerry pushes BBM through Mercedes partnership
Smartphone manufacturer BlackBerry has adapted its sponsorship agreement with the Mercedes Formula One team to promote its BlackBerry Messenger (BBM) service.
Lotus builds commercial roster with Emaar Properties
Dubai-based residential and commercial property investment company Emaar Properties has signed a two-year commercial agreement with the Lotus Formula One team ahead of this weekend’s Italian Grand Prix.
Red Bull renews with Simply for Italian GP
Formula One team Red Bull Racing has renewed its sponsorship agreement with supermarket chain Simply for this weekend’s Italian Grand Prix.
Monster Worldwide and Marussia F1
Monster Worldwide Inc., a premier online recruitment provider, services customers in approximately 40 countries worldwide. In 2010, Monster developed a “Cool Jobs” programme to showcase its product solution in the US. With unprecedented success, it sought to take the idea global.
The power of not yet…
Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.
Dorna Sports looks to MotoGP model to drive sales of Superbike race title sponsorships
Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.