Motorsport
Iveco signs renewal, reduces MotoGP presence
Gillette in pole position with McLaren extension
Men’s shaving and toiletries brand Gillette has extended its official partnership with the McLaren Mercedes Formula One motor-racing team.
Singapore Airlines wings in for naming rights to home F1 race
State-owned Singapore Airlines has reached a two-year title sponsorship agreement for Formula One’s Singapore Grand Prix.
Subway linked to F1 sponsorship
US sandwich chain Subway is pondering a move into Formula One that would mirror its sponsorship strategy for the Nascar American stock car racing series
The Lycamobile Group: From maritime sports to cricket and football
The Lycamobile Group has this month expanded its sports sponsorship portfolio, announcing a new partnership with Powerboat P1 that will see it become the Official Mobile Partner to the race series in 2014 through its flagship brand, Lycamobile – the prepaid mobile SIM card provider for international calls.
Force India signs up new sponsor ahead of Bahrain GP
Formula One motor racing team Force India has announced a new sponsorship deal with UK-based pharmaceutical group Auden Mckenzie.
Toyota takes the lead as first Daytona Founding Partner
Japanese carmaker Toyota has become the first Founding Partner of the Daytona International Speedway in Florida, in a deal from 2015 to 2025.
Verizon gets IndyCar for lower cash fee than Izod
US mobile telecoms operator Verizon Wireless has agreed to pay $12m (€8.6m) per year for the title sponsorship and ‘activation and media’ rights to the IndyCar Series, the North American open-wheel motor racing championship.
Martini Racing’s return marks shift in Bacardi strategy
The Bacardi drinks group is switching the emphasis of its marketing strategy from above-the-line advertising to sponsorship and experiential-based marketing in a move led by the return of Martini Racing to Formula One motorsport as title sponsor of the Williams F1 team.
Make mine a Martini
This month’s issue of Sports Sponsorship Insider leads with a motorsports story of wider general interest – the return of Martini Racing to Formula One as title sponsor of the Williams F1 team.
Caterham F1 stays connected with Truphone
International mobile network operator Truphone has extended its sponsorship of the Caterham Formula One motor racing team.
Force India adds Mexican partners
Formula One motor racing team Force India has reached sponsorship agreements with Mexican companies Consorcio Aristos and Ficrea.
Marussia renews with Armin Strom
Formula One motor racing team Marussia has signed a one-year extension to its sponsorship agreement with Swiss watch manufacturer Armin Strom.
Sauber brings in two partners ahead of new F1 season
Formula One motor racing team Sauber has agreed deals to make fashion label McGregor and real estate company Pacific Ventures Dubai premium partners on the eve of the 2014 season.
Williams toasts Martini deal
British Formula One motor racing team Williams has ended long-running speculation by confirming Italian spirits brand Martini as its new title sponsor.
Pirelli expands F1 involvement with Spanish and Hungarian race deals
Italian tyre manufacturer Pirelli has expanded its involvement in the Formula One motor racing championship by agreeing to become the title sponsor of this year’s Spanish and Hungarian grands prix.
InstaForex trades up with F1’s Marussia
Russian foreign exchange markets broker InstaForex has enhanced its partnership with Formula One motor racing team Marussia ahead of the 2014 season.
Williams furthers Brazilian ties with Banco do Brasil deal
Formula One motor racing team Williams has announced a new partnership with Brazilian financial institution Banco do Brasil for the 2014 season.