Motorsport

Formula One motor-racing team McLaren-Honda has entered into a 10-year partnership with luxury watchmaker Richard Mille.

Formula One motor racing team Force India has agreed a one-year extension to its partnership with drinks manufacturer Hype Energy.

Japanese watch brand Casio has agreed a two-year deal to become an official partner of Formula One motor racing team Toro Rosso.

Haas F1 has signed a partnership with protective apparel manufacturer Alpinestars ahead of the team’s entry into the Formula One motor racing championship this season.

Swiss watchmaker Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a fourth consecutive year.

French automotive manufacturer Renault has unveiled its key commercial partners for its return to full-works status in Formula One, with Renault-Nissan Alliance partner Infiniti set to continue its journey in the motor racing championship following the end of its association with Red Bull Racing.

US digital memory solutions brand Lexar has upgraded its association with the World Rally Championship motor racing series.

Formula One motor-racing world championship team Williams has renewed a partnership with Finnish conglomerate Wihuri.

North American motorsport organisation the National Hot Rod Association has extended its sponsorship deal with signage provider Bluemedia.

Oil company Shell uses it sponsorship exposure in five major motorsports series to meet very different branding and business-to-business objectives

This time two years ago, Sports Sponsorship Insider devoted three articles to the new kid on the motorsports block, Formula E, the racing series advocate for electric cars which some predict will consign…

Luxury watch brand Rolex has renewed its partnership with the Le Mans 24 Hours race and extended the agreement to include the entire World Endurance Championship (WEC), serving as the motor racing series’ Official Timing Partner.

The non-exclusive nature of tyre, fuel and lubricant sector sponsorship rights across central, event and team properties linked to the World Endurance Championship (WEC) allowed Bapco, Bahrain’s state-owned oil company, to title sponsor the season-ending 6 Hours of Bahrain race, despite the presence of Shell as the series’ Official Fuel Supplier.

Oil company Shell sponsors the World Endurance Championship (WEC) for different reasons it does Formula One, MotoGP, the World Rally Championship (WRC) and the German Touring Car (DTM) series.

The McLaren-Honda Formula One world championship motor-racing team has extended a partnership with the UK division of international bank Santander UK.

Formula One team Red Bull Racing has confirmed its title sponsorship deal with Infiniti, the premium car brand of Japanese automotive manufacturer Nissan, will cease at the end of this year.

Formula One motor-racing world championship team Sauber F1 has signed up snack brand Malbuner Power Slice as a premium partner.

Formula One team Red Bull Racing has confirmed a deal with luxury watch brand Tag Heuer, with the Swiss company set to take on branding rights to the team’s power unit from the 2016 season of the motor racing championship.