Motorsport
McLaren enters into new long-term partnership with watchmaker
Formula One motor-racing team McLaren-Honda has entered into a 10-year partnership with luxury watchmaker Richard Mille.
Hype Energy maintains F1 connection with Force India renewal
Formula One motor racing team Force India has agreed a one-year extension to its partnership with drinks manufacturer Hype Energy.
Casio keeps F1 relationship ticking with Toro Rosso deal
Japanese watch brand Casio has agreed a two-year deal to become an official partner of Formula One motor racing team Toro Rosso.
Haas F1 gears up for Formula One debut with Alpinestars
Haas F1 has signed a partnership with protective apparel manufacturer Alpinestars ahead of the team’s entry into the Formula One motor racing championship this season.
Rolex continues Australian GP association
Swiss watchmaker Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a fourth consecutive year.
Renault reveals commercial partners for return as F1 constructor
French automotive manufacturer Renault has unveiled its key commercial partners for its return to full-works status in Formula One, with Renault-Nissan Alliance partner Infiniti set to continue its journey in the motor racing championship following the end of its association with Red Bull Racing.
Lexar upgrades WRC partnership
US digital memory solutions brand Lexar has upgraded its association with the World Rally Championship motor racing series.
Wihuri extends Williams link
Formula One motor-racing world championship team Williams has renewed a partnership with Finnish conglomerate Wihuri.
NHRA extends Bluemedia partnership
North American motorsport organisation the National Hot Rod Association has extended its sponsorship deal with signage provider Bluemedia.
Shell: Business and innovation goals beyond Formula One
WEC revs up for 2016
Rolex adds WEC rights to Le Mans 24 Hours
Luxury watch brand Rolex has renewed its partnership with the Le Mans 24 Hours race and extended the agreement to include the entire World Endurance Championship (WEC), serving as the motor racing series’ Official Timing Partner.
Bapco title deal no problem for WEC fuel partner
The non-exclusive nature of tyre, fuel and lubricant sector sponsorship rights across central, event and team properties linked to the World Endurance Championship (WEC) allowed Bapco, Bahrain’s state-owned oil company, to title sponsor the season-ending 6 Hours of Bahrain race, despite the presence of Shell as the series’ Official Fuel Supplier.
Shell seeks technology leadership from WEC
Oil company Shell sponsors the World Endurance Championship (WEC) for different reasons it does Formula One, MotoGP, the World Rally Championship (WRC) and the German Touring Car (DTM) series.
McLaren-Honda extends Santander partnership
The McLaren-Honda Formula One world championship motor-racing team has extended a partnership with the UK division of international bank Santander UK.
Red Bull Racing cuts Infiniti ties after Tag Heuer deal
Formula One team Red Bull Racing has confirmed its title sponsorship deal with Infiniti, the premium car brand of Japanese automotive manufacturer Nissan, will cease at the end of this year.
Sauber F1 gets taste for Malbuner Power Slice
Formula One motor-racing world championship team Sauber F1 has signed up snack brand Malbuner Power Slice as a premium partner.
Tag Heuer lands engine branding rights as Red Bull deal confirmed
Formula One team Red Bull Racing has confirmed a deal with luxury watch brand Tag Heuer, with the Swiss company set to take on branding rights to the team’s power unit from the 2016 season of the motor racing championship.