Motorsport
Manor gets started with Flex-Box and Airbnb
The Manor Formula One team has signed a performance-related deal with shipping container company Flex-Box until the end of the season as the team continues to gain momentum both on and off the track.
Motul buys MotoGP and SBK rights in show of strength
French lubricants maker Motul has made a major investment in title rights and trackside advertising to races in the MotoGP World Championship and title sponsorship of the FIM Superbike World Championship (SBK).
Manor Marussia bolsters portfolio with Flex Box
The Manor Marussia Formula One motor-racing team has signed up Flex Box, a leading manufacturer and supplier of new shipping, storage and reefer containers, as its latest partner.
Force India raises glass to Cavall deal
Formula One motor racing team Force India has agreed a partnership with Mexican wine producer Cavall.
Wryst: Watchmaker takes leap into extreme sport
Swiss watch-maker Wryst struck its first sports sponsorship deal of any kind in April when it signed as a partner of this year's Isle of Man TT festival.
Manor Marussia accommodates Airbnb as new partner
Community-driven hospitality company Airbnb has signed its latest commercial deal in the sports market by agreeing a partnership with the Manor Marussia Formula One motor racing team.
Lotus partners with Senturion ahead of Monaco GP
Formula One motor racing team Lotus has agreed a partnership with wearable technology brand Senturion.
Dekra: Supporting global ambition
German automotive services company Dekra is using sponsorship to develop global awareness, raising its focus on the North American and Asian markets.
Philip Morris strikes extension to long-standing Ferrari deal
US cigarette and tobacco giant Philip Morris International has agreed a three-year extension to its long-running sponsorship deal with Formula One motor racing team Ferrari, according to Bloomberg.
Hisense signs up as Red Bull retains commercial value
The Infiniti Red Bull Racing Formula One team this month signed a deal with Chinese electronics manufacturer Hisense as the team’s commercial programme continues to thrive in the face of on-track troubles.
FIM MotoGP World Championship sponsorships
To mark the start of the 2015 FIM MotoGP World Championship, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the top four MotoGP teams – Ducati, Movistar Yamaha, Monster Yamaha and Repsol Honda – the race title sponsors and the central MotoGP World Championship sponsors.
Inter brokers Sauber extension
Formula One motor racing team Sauber has renewed its sponsorship agreement with Latin American insurance broker Inter for the ongoing 2015 season.
Hisense: Eyes on the US as portfolio expands
Chinese consumer electronics brand Hisense is focusing on the US, Western Europe and Australia as it looks to use sponsorship to increase awareness outside its home market of China.
Shell: Product showcasing drives strategy
Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.
Hisense on board with Red Bull Racing ahead of Chinese GP
Formula One team Red Bull Racing has agreed a multi-year partnership with Chinese consumer electronics manufacturer Hisense.
Petronas stays on track with Malaysian Grand Prix
Malaysian oil and gas company Petronas has extended its title sponsorship of the country’s Formula One grand prix for the next three years.
Ecclestone open to ideas on F1 GP title rights
Bernie Ecclestone has told Sports Sponsorship Insider that Formula One Management, the motorsport’s commercial rights-holder, has not failed in its efforts to sell title sponsorships to its Formula One Grands Prix this season.