Sauber F1 gets taste for Malbuner Power Slice

Formula One motor-racing world championship team Sauber F1 has signed up snack brand Malbuner Power Slice as a premium partner.

The deal will run for the duration of the 2016 championship.

The brand’s logo will be visible on the rear wing end plates of the Sauber C35-Ferrari cars.

“The partnership connects two traditional family businesses which have common principles and values,” Sauber F1 team principal Monisha Kaltenborn said. “Moreover, both have come from similar backgrounds, have to face similar challenges and their high ambitions are to be innovators.”

Alexander Ospelt, president of the board of directors at Malbuner Power Slice parent company Ospelt Gruppe, hailed the “common values as well as experience over a long period of time, exceptional efficiency and the consequent relationship.”