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NHRA extends Bluemedia partnership

North American motorsport organisation the National Hot Rod Association has extended its sponsorship deal with signage provider Bluemedia.

The company has agreed a five-year renewal of its existing deal to remain the official sign and graphics provider of the NHRA until the end of 2020.

Bluemedia will receive advertising exposure at NHRA Drag Racing Series events and will be promoted through the association’s digital and social media platforms. Business-to-business opportunities will also be made available to race teams and through the NHRA Member Track Network.

“The NHRA has proven to be an amazing partner in furthering Bluemedia’s strategy to increase our brand awareness nationally,” Jared Smith, Bluemedia president, said. “Not only have the impression numbers been very valuable to us, but the relationships we have forged within the NHRA family of partners have also proven to be just as valuable.”