Motorsport

Motorsport

Dutch beer brand Heineken has inked a new global deal with Formula E as the championship’s exclusive beer partner.
Motorsport

Korean motorcycle helmet brand HJC has signed as title sponsor of the German MotoGP in 2019 and 2020 – extending its title presence in MotoGP to five years.
Motorsport

Mining company Antofagasta Minerals has stepped up to become a partner of Formula E, as the electric car-racing series today (Tuesday) detailed a new track location for its second race in the Chilean capital…
Motorsport

Ferrari has today (Thursday) unveiled a new livery as main sponsor, US cigarette and tobacco company Philip Morris International (PMI), returns to a more prominent branding association with the Formula…
Motorsport

Malaysian oil and gas multinational Petronas has extended and expanded its partnership with Dorna Sports, the rights-holder for MotoGP, for three years from 2018 to 2020
Motorsport

LeithCars.com, a website for new and used cars, entered its first ever vehicle sponsorship in North American stock-car racing series Nascar at the weekend.
Motorsport

IndyCar motor-racing team Chip Ganassi Racing has signed an extension to its partnership with IT services company NTT Data
Motorsport

Formula One has overturned a near 40-year ban on gambling partnerships, as new owners Liberty Media open a potential goldmine in untapped revenue.
Esports

Footwear and apparel brand New Balance has signed as the Presenting Partner of the F1 Esports Series – one of the key innovations introduced by Formula One owners Liberty Media to attract a younger audience t…
Motorsport

The World Rally Championship motorsport series has entered into a partnership with Spanish technology company Nano Nino
Motorsport

Formula One motor-racing team Mercedes has signed up Latin American leasing company UNIFIN as a partner for the Mexican Grand Prix
Motorsport

Japanese chemical company Asahi Kasei has entered into a multi-year partnership with the World Rally Championship motorsport series
Motorsport

Amazon Web Services, the cloud computing subsidiary of Amazon
Motorsport

Drinks brand Monster Energy has enhanced its backing of Yamaha by becoming the new title sponsor of the Japanese motorcycle manufacturer’s MotoGP team.
Athletics

Silverstone’s status as the host venue of Formula One’s British Grand Prix may be in doubt after next year’s race, but the British Racing Drivers’ Club-owned and operated circuit has ambitious plans t…
Motorsport

US Formula One motor-racing team Haas F1 has signed a sponsorship deal with automotive products manufacturer Old World Industries.

Esports

Professional simulator hardware manufacturer Fanatec has agreed a deal to sponsor the Formula One motor-racing championship’s esports series.

Motorsport

Italian motorcycle manufacturer Fantic Motor has extended its partnership with the Superbike World Championship (WorldSBK) motorcycling series.