Motorsport
Coca-Cola extends with McLaren as Australian GP is called off
The Coca-Cola Company has extended its partnership with McLaren Racing – the team at the heart of Formula 1’s decision to cancel the Australian Grand Prix because of coronavirus.
Liqui Moly eyes further global growth with F1 extension
Formula 1 has struck its second sponsorship deal this week, with lubricants manufacturer Liqui Moly agreeing a three-season extension to its association with the motor-racing championship
DP World secures Renault F1 title deal, aims to reduce team’s carbon footprint
Renault F1 has signed a title sponsorship deal with the Dubai-based logistics company DP World which will see the team called the Renault DP World Formula 1 Team from this season
Scuderia AlphaTauri extends deal with Moose
Formula One team Scuderia AlphaTauri has extended its partnership with Thai apple cider and hot dog brand Moose to cover the 2020 season
Buzz & Co switches to McLaren Racing in multi-year deal
Formula 1's McLaren Racing has signed a new multi-year sponsorship with Japanese asset management company Buzz & Co
F1 signs major Saudi Aramco sponsorship ahead of possible Saudi GP
Formula 1 has signed a major global sponsorship deal with state-owned oil and chemicals company Saudi Aramco in a move that could serve as a prelude to the hosting of a grand prix in Saudi Arabia
Oakley deepens presence in MotoGP with eSport Championship rights
Global eyewear brand Oakley has signed as a new partner to the MotoGP eSport Championship for 2020
Month of May 5G – Verizon & IndyCar
Around the 2019 Indy 500, Verizon leveraged its IndyCar assets to showcase its 5G Ultra-Wideband through a month-long campaign.
Blue-Emu continues run of sports activity with Nascar deal
Racing deal follows recent pact with MLB
F1 sponsorship chief Barnett replaced by Heineken’s Pincus
Formula 1 today (Thursday) announced that Murray Barnett will step down from his role as director of sponsorship and commercial partnerships to “pursue wider commercial opportunities”.
Youthstream name disappears but management unchanged in Infront rebrand
Youthstream, the owner of exclusive worldwide television, marketing and global promotional rights to the FIM Motocross World Championship, has been renamed Infront Moto Racing a little over after a year…
Casio and Edifice sign up with Red Bull-owned Scuderia AlphaTauri
The Casio Computer brand has renewed its official partnership with the Formula 1 team Scuderia AlphaTauri, formerly known as Scuderia Toro Rosso
BWT upgrades to Racing Point F1 title sponsor as SportPesa steps down
Austrian water technology specialist, BWT – Best Water Technology – has upgraded its principal sponsor deal with Racing Point F1 to a full title sponsorship.
F1 team Toro Rosso completes rebrand as AlphaTauri
The Toro Rosso Formula 1 team, the junior outfit of Red Bull Racing, has formally completed its rebrand, becoming Scuderia AlphaTauri
72 Hours – Heineken & Formula One
For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.
Founding partner BMW i extends with Formula E Championship
Electric car brand BMW i has extended it official vehicle partner deal with the Formula E Championship.
The deal, likely to be an uplift on the €6m ($6.5
Nascar signs multi-year partnership with Verizon, Trump to attend Daytona 500
US stock car racing series Nascar has announced a multi-year partnership with telco Verizon, designed in large part to improve the fan experience at its racetracks
McLaren car reveals next stage in BAT’s ‘dynamic branding’
The new McLaren Racing car for the 2020 Formula 1 season has revealed the next iteration of “dynamic branding” associated with the team’s extended and expanded deal with new principal partner British Ameri…