W Series lands ROKiT as first major sponsor

Image: W Series

The W Series has secured its first major partner with the announcement that the ROK Group has further enhanced its presence in motorsport with its telco brand ROKiT Phones backing the fledgling women’s series.

The W Series held its maiden season earlier this year and ROKiT has agreed a multi-year deal through which it will receive branding on all 20 cars and all 20 drivers’ overalls. Reuters reports the deal was worth 10 million pounds (US$12.83 million) over three years.

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