Motorsport
TCR Australia Racing Series title rights acquired by Supercheap Auto
The Australian Racing Group has signed up automotive parts supplier Supercheap Auto as title sponsor of the TCR Australia Racing Series
Cognizant makes global play as Aston Martin F1 title sponsor
US-based IT multinational Cognizant has been named as the new title sponsor of the Aston Martin Formula 1 team in a multi-year deal that will showcase Cognizant on the global stage
Tributes paid to John Hogan, the “king of sponsorship” in Formula One
Tributes have been paid to John Hogan, the former sponsorship chief for Philip Morris International and a leading light in Formula One sponsorship, who passed away on Sunday
Formula E signs TVA Sports rights deal, Extreme E kits out with Moncler
Pay-television broadcaster TVA Sports has agreed a three-year deal to become the exclusive French-language broadcaster of Formula E in Canada
Extreme E signs supplier deal with Bosch
Electric racing series Extreme E has added engineering and technology company Bosch to its growing portfolio of sponsors
Michael Jordan’s 23XI Racing unveils founding commercial partners
23XI Racing, the Nascar Cup Series team co-founded by Michael Jordan and Denny Hamlin, has unveiled the founding commercial partners for its inaugural season in 2021
EY signs environment-focused sponsorship of Extreme E
Electric racing series Extreme E has signed a sponsorship agreement with global professional services firm EY
Eurosport, Ford create motorsport content series in digital marketing tie-up
International sports broadcaster Eurosport has teamed up with Ford to launch ‘Bring on Tomorrow’, a new digital content series that will investigate future innovations in motorsport as part of a wider mar…
Ampol inks co-naming rights deal with Supercars team
Australian petrol station brand Ampol has expanded its partnership with the Triple Eight Race Engineering Supercars team to become co-naming rights sponsor alongside Red Bull
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Round-Up: Rugby World Cup records, Olympic torches tour Tokyo, Virus hits Fiji’s Nations Cup squad and more
Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
Repsol extends MotoGP team deal with Honda Racing to 2022
Spanish energy company Repsol has renewed its MotoGP team title agreement with the Honda Racing Corporation for two more years until 2022
IMG in talks with FIA over possible termination of World Rallycross deal
The IMG agency is in negotiations with the International Automobile Federation (FIA) about potentially ending its deal to promote the World Rallycross Championship
NHRA brings in Camping World as pro series entitlement sponsor
The National Hot Rod Association has struck a multiyear partnership with recreational vehicle retailer Camping World to become the title sponsor of its premier professional series
Neveu to depart as leader of World Endurance Championship
Gérard Neveu will step down from leadership of the World Endurance Championship (WEC) motor-racing series at the end of the year, it has been announced.
NHRA sues Coca-Cola for allegedly severing sponsorship deal
The National Hot Rod Association is taking legal action against Coca-Cola after the global soft drinks brand allegedly called time early on its title sponsorship of the NHRA Mello Yello Drag Racing Series
Racing for the Future/Pioneers – ABB & Formula E
Through the 2019 season, AAB activated its rights as the title partner of the Formula E racing series through a short-form content series based on solving contemporary urban challenges.