Motorsport

Motorsport

McLaren Racing has signed an extension and expansion of its sponsorship deal with technology company Cisco, making the brand an Official Technology Partner of the McLaren Formula 1 team
Motorsport

The Malaysian Grand Prix at the Sepang International Circuit will remain on the MotoGP calendar until at least 2024 after the venue struck a renewal of its long-running relationship with the series' organiser…
Motorsport

The Australian Grand Prix Corporation has agreed a three-year sponsorship deal with Brisbane-based alcoholic drinks brand Idle Hour Vodka ahead of the return of the Formula 1 race next month
Motorsport

Formula 1 has signed up global cruise line MSC Cruises to the top tier of its sponsorship portfolio
Motorsport

The Mercedes Formula One team has signed up IT and engineering specialists Akkodis as a sponsor
Motorsport

Williams Racing has signed high-end audio technology company Bang & Olufsen to its sponsorship portfolio
Motorsport

McLaren Racing has signed technology giant Google to its sponsorship portfolio in a multi-year deal which makes the company an Official Partner of the McLaren Formula 1 team and the McLaren MX Extreme …
Motorsport

The Saudi Arabian Grand Prix is set to remain in Jeddah for four more seasons while a new circuit is constructed in Qiddiya, the Saudi Automobile and Motorcycle Federation has said
Motorsport

The FIA European Truck Racing Championship’s (ERTC) sponsorship contract with tyre manufacturer Goodyear has been expanded to include title rights to the series.
Motorsport

Formula 1 is set to sign enterprise software company Salesforce as a sponsor, according to reports
Motorsport

The Alfa Romeo Formula 1 team has signed up cryptocurrency lending platform Vauld as a sponsor
Motorsport

Formula 1 has signed up technology company Lenovo to its portfolio of central sponsors. The multi-year deal makes Lenovo an Official Partner of Formula 1 ahead of its 2022 season
Motorsport

Russian potash fertiliser producer and exporter Uralkali has said it will take legal action following the termination of its sponsorship agreement with Formula 1 motor-racing team Haas
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French tyre brand Michelin has extended its supplier relationship with MotoE, the race series for electric motorcycles, until at least 2024
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Formula 1 team Haas has terminated its title sponsorship deal with Russian potash fertiliser producer and exporter Uralkali amid the ongoing conflict in Ukraine
Motorsport

Australian motor racing series Supercars has announced a sponsorship agreement with fast-food chain Pizza Hut ahead of the beginning of the 2022 season this weekend
Motorsport

The Sauber Group-owned Alfa Romeo Formula 1 team has signed up global content services provider Hyland as a sponsor
Motorsport

Sportswear brand Puma has renewed its sponsorship agreement with the W Series, the all-female car racing series, ahead of the beginning of the third edition of the series in June