Mass Participation
Sydney joins WMM ‘Champions League’ elite
The upgrade of the TCS Sydney Marathon to World Marathon Major (WMM) status is akin to “joining the Champions League” or becoming a Grand Slam tennis tournament, according to the Infront agency.
Ironman sponsorship role for Andreopoulos in executive reshuffle
The Ironman Group has appointed Yanni Andreopoulos as executive vice-president of global partnerships, with Matt Scammell departing from the role after just three months.
Shanghai hires Infront to aid World Marathon Majors quest
Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series
‘Marathon Pour Tous’ – Orange and Paris 2024
Havas Play describes how Orange activated its ‘Presenting Partner' rights at the 'Marathon Pour Tous', one of the bespoke events offered by the Paris 2024 organising committee.
Puma makes global sponsorship move for Hyrox phenomenon
Hyrox, the world series of fitness racing majority-owned by Infront, has secured its first sponsorship deal with a major brand, with Puma coming on board as a global partner.
LimeLight enters administration after sale of mass participation unit
UK sports marketing group LimeLight Sports Ltd has entered into administration after more than 30 years of trading
MSM moves into wellness sector with Spartan Race
The MSM agency has agreed a deal with Spartan Race to seek out sponsors for the obstacle race and endurance brand.
Spartan Race encompasses a family of brands, including Tough Mudder
AJ Bell adds Great Run Series to sponsorship portfolio
UK investment platform AJ Bell has been unveiled as the title sponsor of the Great Run Series as part of a five-year deal with the Great Run Company
Ironman Group announces wide-ranging sponsorship deal with VinFast
Ironman Group has announced a wide-ranging sponsorship deal with Vietnamese automotive company VinFast
Ironman Group expands Roka sponsorship
Ironman Group has extended and expanded its sponsorship contract with multisport performance brand Roka
Lidl extends backing of Tough Mudder
Supermarket chain Lidl has renewed its sponsorship deal with active lifestyle brand Tough Mudder
Ironman Group signs Wahoo in first sponsorship covering all its events
Mass participation sports operator Ironman Group has signed fitness technology company Wahoo as a sponsor
UTMB World Series unveils three-year Dacia sponsorship
Global trail running circuit the UTMB World Series has announced a three-year sponsorship agreement with Romanian car manufacturer Dacia ahead of the inaugural UTMB World Series season
Ironman to integrate Hyperice as sponsor after company’s Normatec acquisition
Global mass participation event Ironman has added high-performance wellness brand Hyperice to its sponsorship portfolio
2019 NYC Marathon App – Tata Consultancy Services & the New York Road Runners
The 2019 TCS New York City marathon official app became the races’ most downloaded ever by offering features including a set of augmented reality experiences, unlimited real-time runner tracking, an interactive course guide, digital cheer cards and a finishing-time predictor.
Marathon City – Tata Consultancy Services & the New York Road Runners
Given the limited capacity of the New York Marathon, title sponsor Tata Consultancy Services activated its rights in 2018 and 2019 with a 3D game letting visitors to the Marathon Expo compete over the marathon’s final 100m.
Infront’s Zurbruegg: Focus on top events protects us from mass participation consolidation
The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…
China Mobile to sponsor Liupanshui marathon, showcase ‘smart marathon’ 5G technology
China Mobile will sponsor the Liupanshui summer international marathon in Guizhou, China, and provide 5G infrastructure for both runners and attendees.
According to Xinhuanet