Ice Hockey

Finland-based construction machinery and equipment rental company Cramo has become an official partner of the new Champions Hockey League European ice hockey tournament.

Recreational and amateur sports team management app TeamSnap has announced a two-year sponsorship deal with NHL ice hockey team Pittsburgh Penguins through the 2015-16 season.

Work wear and personal protective equipment manufacturer Engelbert Strauss has agreed a multi-year deal to become the official presenting sponsor of the Champions Hockey League, placing it as the lead commercial partner of the new European club ice hockey competition.

US sportswear manufacturer Warrior has reached an agreement with the Infront Sports & Media agency to become the official kit supplier for the Champions Hockey League.

Multinational sports goods retailer Intersport has become the first sponsor of the Champions Hockey League in a deal that will run through the pan-European club ice hockey competition’s 2016-17 season.

NHL ice hockey team New York Rangers has announced a marketing partnership with interactive and mobile casino-themed game provider Caesars Interactive Entertainment, making its World Series of Poker portal the Rangers’ exclusive online gaming partner.

IMG Schweiz, the Swiss arm of the IMG agency, has reached a sponsorship deal with charcuterie brand Malbuner for ice hockey’s Spengler Cup.

Document solutions company Xerox has agreed a multi-year partnership with ice hockey’s Atlantic Hockey Association in the US.

Stock market-listed online gaming company Bwin.party deals last month with two sports teams linked to the newly-regulated New Jersey online gaming market in the US are focused on digital rights in line with the company’s increasingly cost-conscious approach to sponsorship.

Canadian NHL ice hockey franchise the Ottawa Senators has agreed a 12-year extension to its sponsorship deal with telecommunications company Bell Media which will run through the 2025-26 season.

NHL ice hockey team the New York Rangers has announced a multi-year partnership with the North American branch of Japanese educational firm Kumon.

Scotiabank has sealed a six-year deal to become the official bank of NHL team Edmonton Oilers, further increasing the banking group’s presence in Canadian ice hockey.

NHL ice hockey team Chicago Blackhawks has entered into a sponsorship agreement with locally-based entertainment and gambling destination Horseshoe Casino for the remainder of this season.

The USA Hockey ice hockey organisation has announced a four-year partnership with sporting goods brand STX.

NBA basketball team the Philadelphia 76ers and NHL ice hockey franchise the New Jersey Devils have signed multi-year sponsorship agreements with Bwin.party, making them the first US professional sports teams to enter into commercial deals with an online gambling company.

Chicago-based airline United Airlines has extended its naming-rights agreement for the city’s United Center arena by another 20 years.