Ice Hockey

California-based business banking group Pacific Premier Bank has agreed a sponsorship deal for NHL ice hockey team Anaheim Ducks and its Honda Center home.

The Canadian subsidiary of automotive giant Ford has agreed a renewed five-year sponsorship deal with Maple Leaf Sports and Entertainment - the operating body of the Toronto Maple Leafs ice hockey team - ahead of the 2014-15 NHL season.

Global brand awareness and active customer engagement are the drivers behind Czech car manufacturer Škoda’s sponsorship programme.

Kraft has become an official sponsor of the NHL ice hockey league in North America under an enhanced agreement that takes the food company’s Hockeyville initiative into the US market.

The Swiss Ice Hockey Federation national governing body has agreed a long-term extension to its partnership with Central European transport company Eurobus.

NHL ice hockey team Tampa Bay Lightning has extended its sponsorship deal with local medical institute Florida Hospital.

NHL ice hockey team Minnesota Wild has reached a multi-year sponsorship agreement with Tennessee bourbon manufacturer Jack Daniel’s.

The Canadian subsidiary of household goods company Procter & Gamble has agreed a partnership with the National Hockey League for the North American ice hockey competition’s 2014-15 season.

Consumer electronics company Toshiba has agreed a deal to become a founding partner of Los Angeles-based Staples Center, the home of a number of US professional sports teams.

Czech car manufacturer Skoda has signed a two-year deal to become an official sponsor of European club ice hockey competition the Champions Hockey League.

Amalie Oil Company has agreed a long-term partnership with Tampa Bay Sports and Entertainment to take on the naming rights of the home arena of NHL ice hockey team Tampa Bay Lightning.

German Ice Hockey League (DEL) team Hamburg Freezers has signed an extension to its sponsorship agreement with public transport company S-Bahn Hamburg.

The National Hockey League’s Arizona Coyotes has sealed a nine-year deal for Gila River Casinos to become the new naming rights partner of the ice hockey franchise’s home arena.

Munich-based travel provider 5vorFlug has signed a two-year extension to continue as main sponsor of German Ice Hockey League (DEL) team Hamburg Freezers.

NHL ice hockey team Toronto Maple Leafs have reached a sponsorship agreement with the Canadian subsidiary of Korean tyre manufacturer Hankook Tire.

Online gaming company NordicBet has agreed to become an official partner of the new Champions Hockey League European club ice hockey competition.