Ice Hockey

Canadian Tire Corporation and Senators Sports & Entertainment, owners of the NHL's Ottawa Senators, have announced a strategic partnership that will result in the renaming of the team’s home arena to Canadian Tire Centre.

Budweiser and the National Hockey League Players’ Association (NHLPA) have agreed a new multi-season partnership to help bring fans closer to the sport and its players.

The City of San Jose is set to agree a new five-year naming rights deal with SAP for the home arena of the NHL's Sharks.

The International Ice Hockey Federation has issued an invitation-to-tender for the commercial rights to a new European club competition, which aims to launch in 2014.

The Austrian Erste Bank Eishockey Liga (EHL) has agreed a three-year extension to its exclusive broadcast rights deal with the Sportsman Media Group.

US APPAREL COMPANY Warrior Sports has signed a six-year kit deal with English Premier League club Liverpool

CANADIAN MEDIA and cable company, Quebecor Media, have bought the naming rights to the city’s arena for a 25-year period, even though it’s yet to be built. T