Ice Hockey
NBA’s 76ers and NHL’s Devils break new ground with Bwin partnerships
NBA basketball team the Philadelphia 76ers and NHL ice hockey franchise the New Jersey Devils have signed multi-year sponsorship agreements with Bwin.party, making them the first US professional sports teams to enter into commercial deals with an online gambling company.
United Airlines lands 20-year naming extension for Chicago arena
Chicago-based airline United Airlines has extended its naming-rights agreement for the city’s United Center arena by another 20 years.
Coors Light secures title spot for NHL TV series
US brewing company MillerCoors has furthered its association with the NHL ice hockey league by securing the presenting sponsorship of behind-the-scenes television programme NHL Revealed: A Season Like No Other for its flagship Coors Light brand.
Rogers expands Oilers partnership with naming rights to new arena
Canadian telecommunications company Rogers has reached a deal with Rexall Sports Corporation and Edmonton Oilers for the naming rights to the NHL ice hockey team’s new arena.
NHL deal worth it for L’Oréal
Cosmetics and beauty brand L'Oréal Paris Men Expert has made its first move into sports sponsorship through a three-year deal with North American ice hockey league the NHL.
IMG completes Spengler Cup sales with Rosneft deal
The IMG Schweiz agency has sold a one-year secondary sponsor level package to Russian oil company Rosneft for the Spengler Cup ice hockey competition.
Stanley Cup champion Blackhawks sign new sponsor
Carl Buddig & Co has agreed a one-year deal with NHL ice hockey team Chicago Blackhawks to sponsor the defending Stanley Cup champion for the 2013-14 season.
NHL’s Rangers set sail with Celebrity Cruises
NHL ice hockey team New York Rangers has announced a new marketing partnership that makes Celebrity Cruises its official cruise line partner.
NHL and Kimberly-Clark target “hockey moms” with extended deal
Personal care products manufacturer Kimberly-Clark and ice hockey league the NHL have announced a renewed and enhanced multi-year partnership across North America.
Citi banks on Dallas’ NBA and NHL teams
Financial services giant Citi has reached a deal to become the preferred credit card of Dallas’ American Airlines Center and its major league sports tenants.
Coyotes in long-term deal with Levy Restaurants
NHL ice hockey team the Phoenix Coyotes has signed a 15-year agreement to make Levy Restaurants the exclusive restaurant partner at its Jobing.com Arena.
AEG extends San Manuel deal
San Manuel Indian Bingo & Casino will enjoy an expanded sponsorship presence across a range of high-profile Southern Californian sporting properties after signing a five-year, multi-million dollar partnership renewal with sports and entertainment company AEG.
Hockey Canada signs wide-ranging P&G deal
Proctor & Gamble has agreed a four-year sponsorship deal with the Hockey Canada national ice hockey governing body to support the development of the sport in the country.
Graham lands timekeeper slot for Spengler Cup
Swiss-based watchmaker Graham has agreed a two-year deal to become the official timekeeper for ice hockey’s Spengler Cup.
Delta ups NHL portfolio with Sabres deal
NHL ice hockey team Buffalo Sabres has reached a deal to make Delta Air Lines its official airline for the 2013-14 season.
Incapital renews sponsorship of Florida Panthers
Financial services provider Incapital has announced it will sponsor NHL ice hockey team Florida Panthers for a third consecutive year.
Lenox Hill teams with NY Rangers and Madison Square Garden
The Lenox Hill Hospital has become the exclusive official hospital of NHL ice hockey team New York Rangers after signing a multi-year marketing partnership with the Madison Square Garden Company.
Rogers seals wide-ranging Oilers hockey deal
Canadian telecommunications company Rogers Communications has announced a multi-year partnership with NHL ice hockey franchise Edmonton Oilers.