Golf
PGA of America appoints Legends as sponsorship sales agency
The PGA of America has appointed global sports marketing agency Legends to spearhead its go-to-market strategy and sales execution for new sponsorships
Comcast Business named Players Championship sponsor in long-term deal
The PGA Tour and the Players Championship have announced Comcast Business as a sponsor of the Players Championship through 2030
EasyPost seeks first-mover status with ‘disruptive’ LIV Golf deal
Shipping logistics, e-commerce and software company EasyPost moved quickly to became LIV Golf’s first ever Global Partner in order to maximise the impact of its sponsorship with the breakaway golf organisation. Matthew Glendinning reports.
Resorts World Sentosa becomes LIV Golf Singapore ‘presenting partner’
LIV Golf has named the Singapore-based destination Resorts World Sentosa (RWS) as the presenting partner and official hotel of the LIV Golf Singapore tournament scheduled for April 28-30
Solheim Cup supports sustainability with Peninsula deal
Marine energy supplier Peninsula has agreed a deal to sponsor this year’s edition of women’s golf tournament the Solheim Cup.
Mastercard extends with Arnold Palmer Invitational and PGA Tour
Mastercard has announced the multi-year extension of its title sponsorship of the Arnold Palmer Invitational golf tournament and as the ‘Official Payment System of the PGA Tour’.
LIV Golf sponsorship pitch leads on broadcast deal and league concept
LIV Golf is pitching its sponsorship proposition to agencies with a focus on its CW Network deal and new league concept.
Pacific Life announces five-year PGA Tour sponsorship
Life insurance company Pacific Life has announced a new five-year sponsorship with the PGA Tour, designating the company as the 'Official Life Insurance Sponsor of the PGA Tour and PGA Tour Champions’.
LIV’s Johnson splits with Adidas, Garcia not renewed
Former world number one golfer and LIV Golf champion Dustin Johnson has ended his sponsorship agreement with Adidas after 15 years while 2017 Masters winner Sergio Garcia did not have his contract renewed…
LPGA hires Metzger as chief sales and partnerships officer
The Ladies Professional Golf Association (LPGA) has announced that Nicole Metzger has joined the tour as its chief sales and partnerships officer
Honda maintains major golf presence with Topgolf agreement
American Honda, the North American subsidiary of Japanese automotive company Honda, is maintaining a significant presence in golf by announcing a wide-ranging, multi-year partnership with golf entertainment…
Netflix to promote ‘Full Swing’ docuseries through Michelob Super Bowl commercial
Global streaming service Netflix will promote its upcoming PGA Tour-focused docuseries Full Swing via a Michelob Ultra commercial during the Fox broadcast of Super Bowl LVII on February 12
Standard Chartered signs as Associate Partner of DP World Tour
International banking group Standard Chartered has become an Associate Partner and ‘Official Banking Partner’ of the DP World Tour in a multi-year agreement.
IMG strikes multi-faceted 10-year extension with R&A
The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Sportfive to represent rising Japanese golf star Semikawa
Taiga Semikawa, who finished his amateur career as the No.1 ranked amateur golfer in the world, has signed with the Sportfive agency for management and marketing representation as he turns professional
Velocity Global exits DP World Tour deal in strategy change
Velocity Global has taken up an option to exit its global sponsorship of the DP World Tour due to changes of leadership and strategic direction at the global work platform
Hero replaces Slync.io as Dubai Desert Classic title sponsor
Indian motorcycle company Hero MotoCorp has signed as the new title sponsor of the Dubai Desert Classic, the second Rolex Series event of the 2023 DP World Tour season.
Whoop CEO: ‘We see huge growth opportunities in soccer’
The Whoop brand is “all about being aspirational,” which is why its endorsers “tend to be the best in the world,” says Whoop founder and chief executive Phil Ahmed