Golf
Oakley eyes regional gains through Asian Tour deal
US sports performance and fashion brand Oakley has entered into a two-year partnership to serve as the official eyewear and footwear sponsor of golf’s Asian Tour.
Aberdeen Asset Management: US market awareness boosted by Scottish Open exposure
Extended live coverage of the Aberdeen Asset Management Scottish Open on American free-to-air broadcaster NBC was a major step in the brand’s drive to increase awareness in the US, Jill Maxwell, sponsorship and events manager for Aberdeen Asset Management, told Sports Sponsorship Insider.
Fota Island Resort to sponsor Irish Open as event returns to Cork
European Tour golf tournament the Irish Open will return to the county of Cork for the first time in 12 years in 2014 after confirmation that Fota Island Resort will become an official sponsor, as well as host venue, of the event.
Dubai Duty Free tees off extension with Desert Classic
Airport retailer Dubai Duty Free has signed a deal with the Golf in Dubai organisation to extend its status as a patron of the Dubai Desert Classic European Tour event for another three years.
CME Group furthers LPGA sponsorship by backing new points race
CME Group, owner of the world’s largest futures exchange, will be the title sponsor of the Ladies Professional Golf Association’s first ever points race, which is set to launch for the 2014 season.
PGA of America connects with Samsung
The US subsidiary of Korean consumer electronics firm Samsung has been named as an official patron of the PGA of America golf organisation.
Rolex fee increase aids European Tour recovery
Watchmaker Rolex’s ten-year deal to continue as an Official Partner of the PGA European Tour will help the organisation recover from the blows its finances have taken because of the recessions in Europe, Tim Shaw, group sales director for the European Tour told Sports Sponsorship Insider this month.
Anheuser-Busch provides revenue uplift for PGA Tour
The PGA Tour’s sponsorship renewal with brewer Anheuser-Busch last month is understood to have included an increased fee that will lift the organisation’s annual sponsorship income of between $550m (€401m) and $600m.
Emirates enhances European Tour relationship
Emirates has extended its sponsorship of golf’s European Tour in a deal that expands its investment across an additional 10 tournaments from 2014 until the end of the 2017 season, along with granting it the status of the Tour’s official airline.
PC Financial takes naming rights to new PGA Tour Canada event
PC Financial, the banking service of the Loblaw Companies group, has secured the title sponsorship for the PGA Tour Canada’s new golf tournament at Point Grey Golf and Country Club in Vancouver.
Canon holes Ryder Cup partnership
The European arm of Japanese consumer electronics company Canon has been announced as the official supplier of imaging solutions to the 2014 Ryder Cup golf tournament.
Hugo Boss brings up decade with PGA Championship
German luxury fashion brand Hugo Boss has extended its sponsorship agreement with golf’s PGA Championship at Wentworth for a further three years.
SAT and Honda back golf’s King’s Cup
The Sports Authority of Thailand and automotive manufacturer Honda have signed up as presenting sponsors for the Asian Tour’s King’s Cup golf tournament.
Amundi signs Hong Kong Open deal
Asset management company Amundi has agreed a deal to become a premier partner of the Hong Kong Open, the third tournament on the 2014 European Tour golf calendar.
Dubal holes Dubai Desert Classic renewal
Industrial company Dubai Aluminium (Dubal) has extended its sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments for the next three years.
Sony extends association with Hawaii’s PGA Tour event
Consumer electronics giant Sony has agreed a four year extension to its title sponsorship of Hawaii’s PGA Tour golf tournament.
AT&T tees up Pebble Beach Pro-Am extension
US telecommunications company AT&T has reached a deal with golf’s PGA Tour for a 10-year renewal of its title sponsorship of the Pebble Beach National Pro-Am tournament.
Anheuser-Busch toasts PGA Tour renewal
US brewing company Anheuser-Busch has agreed a multi-year deal for its Michelob Ultra brand to continue to serve as the official beer of golf’s PGA Tour.