Golf
PGA Tour signs Trifecta as official meal delivery partner
The PGA Tour has signed a multi-year marketing partnership with California-based organic meal delivery provider Trifecta
PGA Tour and Meiomi Wines launch partnership
The PGA Tour has signed a new partnership with Meiomi Wines.
Under the deal, Meiomi will be designated as the Official Wine of the PGA Tour and PGA Tour Champions
Estrella Damm backing sees prize fund increased for Andalucía Masters
Estrella Damm, the premium lager brand of the Spanish brewing company Damm, has become the new title sponsor of European Tour golf tournament the Andalucía Masters under a five-year deal that will boost …
European Tour partners with Enterprise Rent-A-Car
Golf’s European Tour has agreed a three-year partnership with vehicle rental and mobility company Enterprise Rent-A-Car.
Coca-Cola Amatil extends with PGA of Australia
The PGA of Australia has extended its partnership with Coca-Cola Amatil (CCA) for another three years until 2021
American Golf teams up with European Tour
UK-based golf retailer American Golf has entered into a partnership with the European Tour
Wells Fargo extends commitment to PGA Tour event until 2024
Financial services firm Wells Fargo has secured a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour…
Corona Premier teams up with golf’s US Open
Beer brand Corona Premier has signed a multi-year deal to sponsor the US Open golf tournament
Dell Technologies extends title sponsorship of WGC Match Play
US information technology company Dell Technologies has renewed its title sponsorship of the annual World Golf Championships Match Play event
Zimmer Biomet joins LPGA as an Official Marketing Partner
The LPGA has entered into a wide-ranging marketing deal with musculoskeletal healthcare company Zimmer Biomet.
Sherwin-Williams extends Valspar Championship sponsorship
The Sherwin-Williams Company has signed a five-year extension to continue its Valspar brand’s sponsorship of the Valspar Championship golf tournament through 2025.
Barbasol extends PGA Tour sponsorship to 2023
Shaving products brand Barbasol has announced a five-year extension to its sponsorship of the annual Barbasol Championship on the PGA Tour
Betfred wins title deal with British Masters golf tournament
UK bookmaker Betfred has guaranteed the future of the British Masters for at least another two years, after taking over as the tournament’s new title sponsor.
PGA Tour opens up to gambling sponsors
Golf’s PGA Tour has revised its regulations on sponsorship deals with gambling brands in light of the changing sports betting landscape in the US.
Adobe strikes digital-focused partnership with PGA Tour
US golf organisation the PGA Tour has today (Monday) signed a multi-year marketing partnership with software company Adobe
Qatar Airways signs as Official Partner of Golf Australia
Qatari national carrier Qatar Airways has signed as an Official Partner of Golf Australia
Aggreko to power Solheim Cup
Temporary power provider Aggreko has entered into its first women’s golf sponsorship by agreeing to partner the 2019 Solheim Cup.
Waste Management extends backing of golf’s Phoenix Open
Waste Management has renewed its title sponsorship of the Phoenix Open PGA Tour golf tournament.
The new long-term deal will run until 2030