Golf
Coca-Cola Amatil extends with PGA of Australia
The PGA of Australia has extended its partnership with Coca-Cola Amatil (CCA) for another three years until 2021
American Golf teams up with European Tour
UK-based golf retailer American Golf has entered into a partnership with the European Tour
Wells Fargo extends commitment to PGA Tour event until 2024
Financial services firm Wells Fargo has secured a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour…
Corona Premier teams up with golf’s US Open
Beer brand Corona Premier has signed a multi-year deal to sponsor the US Open golf tournament
Dell Technologies extends title sponsorship of WGC Match Play
US information technology company Dell Technologies has renewed its title sponsorship of the annual World Golf Championships Match Play event
Zimmer Biomet joins LPGA as an Official Marketing Partner
The LPGA has entered into a wide-ranging marketing deal with musculoskeletal healthcare company Zimmer Biomet.
Sherwin-Williams extends Valspar Championship sponsorship
The Sherwin-Williams Company has signed a five-year extension to continue its Valspar brand’s sponsorship of the Valspar Championship golf tournament through 2025.
Barbasol extends PGA Tour sponsorship to 2023
Shaving products brand Barbasol has announced a five-year extension to its sponsorship of the annual Barbasol Championship on the PGA Tour
Betfred wins title deal with British Masters golf tournament
UK bookmaker Betfred has guaranteed the future of the British Masters for at least another two years, after taking over as the tournament’s new title sponsor.
PGA Tour opens up to gambling sponsors
Golf’s PGA Tour has revised its regulations on sponsorship deals with gambling brands in light of the changing sports betting landscape in the US.
Adobe strikes digital-focused partnership with PGA Tour
US golf organisation the PGA Tour has today (Monday) signed a multi-year marketing partnership with software company Adobe
Qatar Airways signs as Official Partner of Golf Australia
Qatari national carrier Qatar Airways has signed as an Official Partner of Golf Australia
Aggreko to power Solheim Cup
Temporary power provider Aggreko has entered into its first women’s golf sponsorship by agreeing to partner the 2019 Solheim Cup.
Waste Management extends backing of golf’s Phoenix Open
Waste Management has renewed its title sponsorship of the Phoenix Open PGA Tour golf tournament.
The new long-term deal will run until 2030
Kenya Open heads to European Tour with government backing
The Kenyan government has signed on as the new title sponsor of the Kenya Open as the tournament prepares to make its debut on golf’s European Tour.
PGA Tour Latinoamérica signs trio of premier partners
Swedish automotive manufacturer Volvo, hospitality company Hilton and tourism firm Go Vacaciones have signed on as premier partners of PGA Tour Latinoamérica, the international tour of the US golf organisation.
European Tour teams up with Callaway
Golf’s European Tour has announced golf equipment company Callaway as an Official Partner.
The five-year deal names Callaway as the official driver, golf ball, shoe and golf bag brand of the Tour.
PGA of America designates AIG official insurance partner
The PGA of America has named American International Group (AIG) its Official Insurance Partner, serving some of the PGA's prominent tournaments including the PGA Championship and the Women's PGA Championship.