Cycling

Cycling

Spanish food brand Fragata Olives has extended its partnership with Unipublic, organiser of Spain’s La Vuelta cycling tour.
Cycling

Technology brand NTT, formerly known as Dimension Data, has renewed its data provider agreement with Amaury Sport Organisation, the organiser of the Tour de France
Cycling

French financial services company AG2R La Mondiale has extended its status as one of the longest-serving sponsors in the professional cycling peloton by renewing title sponsorship of the eponymous UCI…
Cycling

Spanish insurance company Caser has agreed a deal to sponsor the Vuelta a España cycling event.
Cycling

Dijon mustard producer Amora has agreed a partnership with the Tour de France
Cycling

Bicycle brand Specialized has extended its partnership with UCI WorldTour team Bora-Hansgrohe for two more years, from 2020 to 2021.
Cycling

Online training and racing platform Zwift has agreed a deal to sponsor the Giro d’Italia cycling race.
Cycling

Smart trainer and indoor cycling brand Wahoo has renewed its partnership with Team Ineos, the successor to the hugely successful Team Sky
Cycling

Japanese car brand Toyota has signed major deals with the Pan American Games and Giro d’Italia, Italy’s biggest cycle event.
Cycling

Japanese manufacturing brand Yamaha has signed a new partnership with the Tour de France and other leading cycling events staged by organiser Amaury Sport Organisation
Cycling

UCI WorldTour cycling outfit Team Sky has agreed a deal for UK petrochemicals manufacturer Ineos to become its new title sponsor, according to multiple reports
Cycling

Italian cycling apparel brand Santini Cycle Wear has extended its sponsorship of the UCI with the addition of the UCI Women’s WorldTour for two more years until 2020.
Cycling

Team Dimension Data for Qhubeka, the International Cycling Union’s (UCI) only African World Tour team, has announced a partnership with car manufacturer Mercedes-Benz.
Cycling

Carmaker Škoda has extended its role as Official Main Partner and Vehicle Partner of the Tour de France, from 2019 to 2023.
Cycling

The cycling industry view that Team Sky is too good to go without a new main sponsor appears to have been confirmed by one of Team Sky's sports directors
Cycling

GPS technology brand Garmin International will sponsor 11 professional cycling teams for 2019, including a new deal with UCI World Tour outift Team Sky
Cycling

Spanish telco Telefónica has renewed its title sponsorship of the Team Movistar UCI World Tour outfit from 2019 to 2021. Telefónica will pay between €12m ($13.5m)
Cycling

The head of sponsorship at UCI World Tour outfit Team Movistar believes the future of rival Team Sky is secure, despite the failure of recent sponsorship talks