Cricket
IPL unveils Herbalife as new central sponsor
The Board of Control for Cricket in India (BCCI) has announced that nutrition company Herbalife has become a central sponsor of the Indian Premier League (IPL) for the upcoming 2023 season
RCB announces Qatar Airways as main sponsor
Royal Challengers Bangalore (RCB) has announced that Qatar Airways is the team's new 'Main Principal Partner' ahead of the new Indian Premier League (IPL) season
Rajasthan Royals secures front-of-shirt deal, KKR signs MyFab11
Indian Premier League (IPL) side Rajasthan Royals has signed up energy solutions provider Luminous Power Technologies to headline its sponsorship portfolio
IPL generated $126m in central sponsorship income in 2022
The Indian Premier League (IPL) generated INR 1,040 crores ($126.1m) from its central sponsorship portfolio in 2022 with more than half stemming from two title sponsors, Tata Group and Vivo.
Mumbai Indians signs up seven WPL sponsors
Mumbai Indians has announced seven new team sponsors ahead of the inaugural Women's Premier League (WPL) season
RCB signs Kajaria as principal sponsor of WPL team in raft of deals
Royal Challengers Bangalore (RCB) has signed up tile manufacturer Kajaria as the principal sponsor of its Women’s Premier League (WPL) team.
BCCI announces raft of WPL central sponsors
The Board of Control for Cricket in India (BCCI) has announced three inaugural central sponsors of the Women's Premier League (WPL)
Tata Group secures rights to WPL title sponsorship
The Board of Control for Cricket in India (BCCI) has announced that Tata Group has secured the title rights to the Women's Premier League (WPL)
BCCI ‘set to announce’ Adidas as new kit sponsor
The Board of Control for Cricket in India (BCCI) is close to announcing Adidas as its new kit sponsor
BCCI bans crypto, gambling sectors from WPL sponsorship
The Board of Control for Cricket in India (BCCI) has issued a directive to the new Women's Premier League (WPL) franchises banning them from agreeing sponsorship deals with companies in the crypto, gambling,…
Saudi Tourism Authority finalises sponsorship deal with IPL
Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament
BCCI designs wide-ranging package for WPL title sponsorship
Against a short timeframe, the BCCI has put together a compelling package of title sponsorship rights for the much-anticipated Women's Premier League. Faaez Samadi reports.
BCCI launches tender for WPL sponsors
The Board of Control for Cricket in India (BCCI) has opened the bidding process for sponsors of the Women's Premier League (WPL)
Leading cricket counties enter NFT market with FanCraze
Cricket-based Non-Fungible Token (NFT) platform FanCraze has made its first entry into the English and Welsh domestic game by signing with 12 of the 18 first-class counties
ICC seeking official apparel supplier
The International Cricket Council (ICC) has issued an Invitation to Tender (ITT) to secure an official apparel supplier
BCCI seeking title sponsor for Women’s Premier League
The Board of Control for Cricket in India (BCCI) has launched a tender process to secure a title sponsor for its new Women’s Premier League (WPL) T20 competition.
EXCLUSIVE: The Hundred searches for new Principal Partner after Cazoo exit
The England and Wales Cricket Board (ECB) is searching for a new Principal Partner for The Hundred after online automotive retailer Cazoo chose not to renew its contract amid ongoing financial problems…
EXCLUSIVE: LV= Insurance to end ECB sponsorship when deal expires
LV= Insurance has decided not to renew its sponsorship agreement with the England & Wales Cricket Board when the term expires at the end of 2023