Cricket

Cricket equipment manufacturer Newbery has agreed a five-year deal with the American Cricket Federation to become the naming sponsor of its national 40-over competition.

Soft drinks brand Busta has renewed its sponsorship agreement with the Caribbean Premier League for the 2014 edition of the Twenty20 cricket tournament.

US car maker Ford has strengthened its partnership with New Zealand Cricket by becoming shirt sponsor of the national team.

Indian Premier League teams, including last year’s champions the Mumbai Indians, accepted last minute, cut price deals to sell out inventory in the run up to the seventh edition of the Twenty20 cricket competition, IPL 7, currently underway.

Reigning Caribbean Premier League champion Jamaica Tallawahs has unveiled Appleton Estate Jamaica Rum as its presenting sponsor for the 2014 season.

Australasian banking group ANZ has announced a three-year extension to its commercial agreement with New Zealand Cricket.

Incense sticks manufacturer Lia Agarbathies has reached a sponsorship agreement with Indian Premier League Twenty20 cricket team Kings XI Punjab through February 2015.

British bottled water company Harrogate Spring has agreed a one-year deal with the England and Wales Cricket Board to become the official water partner of England Cricket.

Mutual insurance provider Royal London is using its title sponsorship of one-day cricket in England to end its position as the “best kept secret in financial services”, Clare Salmon, group brand director and executive director at Royal London told Sports Sponsorship Insider.

Cricket Ireland has announced radio station Newstalk 106-108 FM as the title sponsor of its 2014 Interprovincial Series.

Indian Premier League cricket franchise Kings XI Punjab has announced truck manufacturer Tata Motors Prima as its title sponsor for the 2014 season, while SunRisers Hyderabad have extended deals with two of their partners.

UK-based retail store chain WHSmith has secured a deal to become the principal sponsor of Indian Premier League cricket team SunRisers Hyderabad for the 2014 season of the Twenty20 competition.

Australian telecommunications company iiNet has announced a renewed three-year principal partner deal with Big Bash League Twenty20 cricket franchise Sydney Sixers.

Pharmaceutical company New GPC has renewed its title sponsorship of the Caribbean Premier League for the Twenty20 cricket competition’s 2014 edition.

US-based IT services and solutions provider UST Global has agreed to become a sponsor of Indian Premier League cricket franchise Chennai Super Kings.

Chinese telecommunications company Huawei has branched out into a new sport after agreeing a deal to become the principal sponsor of Indian Premier League cricket franchise Royal Challengers Bangalore.