Cricket

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

English county cricket club Hampshire has renewed its sponsorship deal with brewery Marston’s Beer Company.

Men’s personal care brand Black Knight has reached a sponsorship agreement with the Sri Lanka national cricket team.

Spanish sportswear manufacturer Joma has agreed a deal to become the kit supplier to the West Indies national cricket team.

Snack food company Mondelez International has agreed a commercial partnership for the upcoming 2015 Cricket World Cup.

English county cricket team Warwickshire has agreed a shirt sponsorship deal with tool and plant hire company Selco Builders Warehouse.

Energy provider Flogas has become an official partner of the Cricket Ireland national governing body.

English county cricket club Leicestershire has reached an agreement to make higher education institution De Montfort University its main sponsor.

Indian online shopping company Yepme has reached an agreement to serve as the West Indies team sponsor for its upcoming 2015 Cricket World Cup campaign.

The Tourism Ireland agency has signed on as the main sponsor of the country’s national cricket team for its 2015 World Cup campaign in Australia and New Zealand.

Turkish Super Lig football club Sivasspor has reached an agreement to make healthcare services group Medicana its major sponsor.

Skilled batting, accurate bowling and great sportsmanship are the hallmarks of the KFC Mini-Cricket programme, a sponsorship platform which is now in its fifth year and has set itself apart from other sponsorship platforms because of the seamless alignment between brand and rights-holder.

The Huddersfield Giants English rugby league club has renewed a sponsorship deal with Bond It, a building chemicals producer.

Pay-television broadcaster Dubai OSN has extended its sponsorship of the UAE national team to cover its participation in the 2015 Cricket World Cup.

The Kings XI Punjab Indian Premier League Twenty20 cricket franchise has unveiled telecommunications company HTC as its principal sponsor for the 2015 season.

Financial services company ANZ has been unveiled as a new partner of the 2015 Cricket World Cup.