Cricket
ICC teams up with Uber to shine spotlight on women’s cricket
The International Cricket Council has signed a wide-ranging partnership with ridesharing and food delivery platform Uber that will centre on the first ever standalone Women’s World T20 tournament in t…
Sponsorship revenue boost for Cricket Australia
Cricket Australia has reported an Aus$8.3m ($5.9m) surplus in its financial report for 2017-2018, helped by ‘significant revenue growth’ from the federation’s partnership programme.
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Administration-hit 3aaa made seven-figure investment in sports sponsorship
Derbyshire County Cricket Club has said it is monitoring the situation as its main sponsor, apprenticeships provider 3aaa, entered administration after investing a reported sum of around £1.6m (€1.8m/$2.1m
Cricket’s Asia Cup signs up big-hitting partners
The Asia Cup has signed two new heavyweight partners ahead of this month's tournament in the United Arab Emirates
Unimoni to title sponsor UAE’s Asia Cup
Money transfer, foreign exchange, payment and credit solutions provider Unimoni has signed up as title sponsor of the 2018 edition of national team cricket tournament the Asia Cup
Thomas Cook Sport steps up backing of Lancashire Cricket
England’s Lancashire County Cricket Club has enhanced its partnership with Thomas Cook Sport, which will now take on naming rights to a stand at the team’s Old Trafford stadium.
KFC adds Caribbean Premier League to Twenty20 roster
Fast food restaurant chain KFC has entered into a partnership with the Caribbean Premier League Twenty20 cricket tournament
CPL extends with founding partner El Dorado
The Caribbean Premier League Twenty20 cricket competition has signed a long-term extension to its partnership with rum brand El Dorado
Event Partners wanted for 2019 Cricket World Cup
The International Cricket Council is looking for four more Event Partners for the 2019 ICC World Cup in England, having added wine brand Wolf Blass and timing brand Hublot to its four Global Partners with…
Hobart Hurricanes bring in Cadbury as shirt sponsor
Australian Big Bash League Twenty20 cricket team Hobart Hurricanes has unveiled confectionery products manufacturer Cadbury as a new shirt sponsor
Audi enters CSI space as partner of Cricket South Africa
PROJECT DETAILS
Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas
Duration of sponsorship: 2014-2017
Entered by: Levergy Sports and Entertainment Marketing
CSA deal embeds New Balance in South African cricket
PROJECT DETAILS
Sponsorship title: New Balance, Official Technical Kit Partner to Cricket South Africa and the Proteas
Duration of sponsorship: 2015-2020
Repsol signs Guyana-focused Caribbean Premier League deal
Spanish energy company Repsol has been unveiled as a sponsor of this year’s edition of the Caribbean Premier League Twenty20 cricket tournament.
Betway enters cricket market with West Indies deal
Online bookmaker Betway has made its first move into cricket sponsorship through a partnership with Cricket West Indies.
Betway will serve as the body’s official betting partner.
Gloucestershire lands shirt sponsor deal with fantasy sports firm
English County Championship cricket club Gloucestershire has signed a shirt sponsorship deal with fantasy cricket platform StarPick.
Specsavers picks up ECB rights discarded by Investec
The England and Wales Cricket Board has wrapped up its main sponsorship agreements covering all formats of the game.
Caribbean Premier League extends with airline partner
Caribbean Airlines has renewed its sponsorship deal as the official airline of the Caribbean Premier League Twenty20 cricket competition.
Domain steps in as Cricket Australia Test sponsor
Cricket Australia has struck a deal for real estate company Domain to become the title sponsor of the body’s home Test series over the next four years.