Fast food restaurant chain KFC has entered into a partnership with the Caribbean Premier League Twenty20 cricket tournament.
The deal covers the 2018 edition of the competition, which runs from August 8 to September 16.
As part of the deal, KFC will create CPL-related sales promotions, with Big Hit Buckets, Big Hit Boxes and other initiatives to be launched.
KFC also title sponsors Australia’s Big Bash League Twenty20 competition, as well as international T20 cricket in South Africa.