Cricket’s Asia Cup signs up big-hitting partners

The Asia Cup has signed two new heavyweight partners ahead of this month’s tournament in the United Arab Emirates.

Global financial services brand Unimoni will title sponsor the event, and home appliances and electronics brand Haier will sign up as an official Global Partner and Associate Gold Sponsor.

Formerly known as UAE Exchange, Unimoni is a non-banking financial company with offerings across credit solutions, foreign exchange, payments and wealth management.

Haier, headquartered in China’s Shandong province, will gain brand exposure through big screen branding and perimeter board advertising.

The Asia Cup is a two-week, limited overs competition sanctioned by the Asian Cricket Council.

The 2018 Unimoni Asia Cup will be the tournament’s 14th edition since its launch in 1983.