England’s Lancashire County Cricket Club has enhanced its partnership with Thomas Cook Sport, which will now take on naming rights to a stand at the team’s Old Trafford stadium.
The new three-year deal names Thomas Cook Sport as Lancashire’s official team logistics partner. The company will provide Lancashire with all accommodation and logistics arrangements for domestic fixtures.
The newly-branded Thomas Cook Sport will form part of the agreement, while the Thomas Cook Sport Terrace at Old Trafford will also be expanded. Thomas Cook Sport will also become the official partner of Lancashire’s boys and girls district teams.
Lancashire Cricket chief executive Daniel Gidney said: “We have worked closely with them over the last three years as we share the same core values and approach to enhancing the experience here at Emirates Old Trafford.
“They are clear market-leaders in ground logistics and sports packages and we have seen progressive year-on-year development and growth in the popular pitch-side ticket-inclusive terrace offering at Emirates Old Trafford for our domestic and international fixtures, which they have now expanded both here at our venue, and further afield across the game.
“We are continually committed to ensuring that the club’s sponsors and partners not only benefit from the impactful and wide-ranging commercial assets, but also provide an enhanced experience for the supporters and the wider Red Rose family, as we continue to build strong and positive relationships over an extended period of time.”
Thomas Cook Sport has been a partner of Lancashire Cricket since 2015.