Cricket
KP Snacks becomes first sponsor of The Hundred
British snack foods manufacturer KP Snacks has signed up as a sponsor of The Hundred, the new 100-ball format competition launched by the England and Wales Cricket Board (ECB)
MyTeam11 to support West Indies v India series
Indian fantasy sports platform MyTeam11 has signed up as the title sponsor of the upcoming cricket series between the West Indies and India
Byju’s to replace Oppo as India sponsor
Chinese mobile phone manufacturer Oppo is set to be replaced as India’s national cricket team shirt sponsor by Byju’s, an online tutoring and educational platform.
Better results advertising with IPL than with individual teams: study
A recently-released study by research company Velocity MR showed brands that budgeted for advertising during broadcasts of the Indian Premier League 2019, rather than sponsoring tournaments or teams, received…
Kia extends backing of Surrey, The Oval
Korean automotive manufacturer Kia has signed a new agreement with Surrey County Cricket Club through which it will retain naming rights to The Oval until the end of 2024
Oppo to quit Indian cricket sponsorship – report
Chinese smartphone brand Oppo will stand down from its role as main sponsor of India’s national cricket team next year, according to reports.
Cricket Australia seals HCL Technologies partnership
HCL Technologies has been unveiled as Cricket Australia’s new Digital Technology Partner.
GoDaddy, Uber invest in ICC Official Partner tier
US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.
Samsung launches digital display partnership with Lancashire Cricket Club
South Korean electronics giant Samsung has signed a new partnership with Lancashire Cricket Club
Tyka partners with Euro T20 Slam
Indian sportswear and sports equipment brand Tyka has agreed a three-year deal with the new Euro T20 Slam cricket tournament
Oppo combines flagship product launch with Cricket World Cup campaign
Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.
Uber continues ICC relationship with World Cup deal
Personal mobility company Uber has furthered its association with the International Cricket Council by signing up as an Official Sponsor of the 2019 World Cup
Pakistan signs AJ Sports deal for Cricket World Cup
The Pakistan Cricket Board (PCB) has named AJ Sports as the national team’s kit supplier for the upcoming Cricket World Cup.
Afghanistan signs Amul as main sponsor for Cricket World Cup
The Afghanistan Cricket Board has agreed a deal for Indian dairy company Amul to become the main sponsor of its national team
Kent RO Systems, MAS Holdings back Sri Lanka’s World Cup campaign
Sri Lanka Cricket has agreed deals with water purification company Kent RO Systems and apparel and textile manufacturer MAS Holdings for its 2019 World Cup campaign
Veuve Clicquot signs on for Cricket World Cup
French Champagne house Veuve Clicquot has agreed a partnership with the International Cricket Council to sponsor the 2019 World Cup
Cricket Ireland extends with main sponsor Turkish Airlines
Turkish Airlines has renewed its sponsorship of the Cricket Ireland national governing body
Asian Paints backs IPL’s Knight Riders
Indian Premier League Twenty20 cricket franchise the Kolkata Knight Riders has agreed a kit sponsorship deal with Asian Paints.
The deal covers the 2019 IPL season, which got underway at the weekend