Cricket

Cricket

Mastercard has been announced as a sponsor of the upcoming ICC Cricket World Cup, which will be held in India between October 5 and November 19 this year
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The Board of Control for Cricket in India (BCCI) has reduced the asking price for its title sponsorship rights after issuing an invitation to tender last week
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Japanese sporting goods company Asics has renewed as the ‘Official Apparel Partner’ of Cricket Australia, until 2028, as long-term sponsors consolidate across some of the governing body’s main assets. A
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The Board of Control for Cricket in India (BCCI) has today (Tuesday) announced the release of an invitation to tender for title sponsorship rights to its events.
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The Hundred’s new principal sponsor deal with price comparison platform Compare the Market represents a strong increase in value on the competition’s previous deal with Cazoo, reflecting its more established position in the UK’s sports market. 
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The International Cricket Council has begun the sales process for a long-term merchandise licensing partner for its major events between 2024 and 2031
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Caribbean Premier League (CPL) team Barbados Royals has signed an extension to its front-of-shirt sponsorship deal with online gambling platform MCW
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The UK's Metro Bank, which only became a sponsor of the England & Wales Cricket Board six weeks ago, has already stepped up its involvement with the national governing body, becoming the 'Official Title…
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Major League Cricket (MLC) is the latest T20 cricket league to sign up gambling platform Betway as a sponsor
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Compare the Market, the price comparison platform, was today (Tuesday) unveiled as the new principal sponsor of The Hundred, English cricket's nascent short-format competition
Cricket

The Board of Control for Cricket in India (BCCI) has prioritised stability over profits in taking a significantly lower fee for its new Team India lead sponsorship deal with Dream11.
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The Board of Control for Cricket in India (BCCI) has announced fantasy gaming platform Dream11 as its new main sponsor on a three-year deal, replacing Byju's
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The Board of Control for Cricket in India (BCCI) has issued an invitation to tender for lead sponsorship rights to the Indian national team
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The co-founder of cricket’s Caribbean Premier League (CPL) has described Republic Bank’s title sponsorship agreement as a “natural evolution” of its long-standing association with the competition. Matthew Williams reports.
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Major League Cricket (MLC) has signed up US-based Indian food brand Royal as a sponsor ahead of its inaugural season in a deal that makes Royal an official partner of the USA Cricket-sanctioned league.
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Pay-television broadcaster Disney Star has secured 28 sponsors for its coverage of India’s meeting with Australia in the World Test Championship (WTC) final.
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The ECB has added Indian street food restaurant chain Chaiiwala to The Hundred’s sponsorship portfolio.
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The International Cricket Council (ICC) has signed up global logistics company DP World to its sponsorship portfolio