Mastercard has been announced as a sponsor of the upcoming ICC Cricket World Cup, which will be held in India between October 5 and November 19 this year
Japanese sporting goods company Asics has renewed as the ‘Official Apparel Partner’ of Cricket Australia, until 2028, as long-term sponsors consolidate across some of the governing body’s main assets. A
The Board of Control for Cricket in India (BCCI) has today (Tuesday) announced the release of an invitation to tender for title sponsorship rights to its events.
The Hundred’s new principal sponsor deal with price comparison platform Compare the Market represents a strong increase in value on the competition’s previous deal with Cazoo, reflecting its more established position in the UK’s sports market.
The International Cricket Council has begun the sales process for a long-term merchandise licensing partner for its major events between 2024 and 2031
Caribbean Premier League (CPL) team Barbados Royals has signed an extension to its front-of-shirt sponsorship deal with online gambling platform MCW
The UK's Metro Bank, which only became a sponsor of the England & Wales Cricket Board six weeks ago, has already stepped up its involvement with the national governing body, becoming the 'Official Title…
Major League Cricket (MLC) is the latest T20 cricket league to sign up gambling platform Betway as a sponsor
Compare the Market, the price comparison platform, was today (Tuesday) unveiled as the new principal sponsor of The Hundred, English cricket's nascent short-format competition
The Board of Control for Cricket in India (BCCI) has prioritised stability over profits in taking a significantly lower fee for its new Team India lead sponsorship deal with Dream11.
The Board of Control for Cricket in India (BCCI) has announced fantasy gaming platform Dream11 as its new main sponsor on a three-year deal, replacing Byju's
The Board of Control for Cricket in India (BCCI) has issued an invitation to tender for lead sponsorship rights to the Indian national team
The co-founder of cricket’s Caribbean Premier League (CPL) has described Republic Bank’s title sponsorship agreement as a “natural evolution” of its long-standing association with the competition. Matthew Williams reports.
Major League Cricket (MLC) has signed up US-based Indian food brand Royal as a sponsor ahead of its inaugural season in a deal that makes Royal an official partner of the USA Cricket-sanctioned league.
Pay-television broadcaster Disney Star has secured 28 sponsors for its coverage of India’s meeting with Australia in the World Test Championship (WTC) final.
The ECB has added Indian street food restaurant chain Chaiiwala to The Hundred’s sponsorship portfolio.
The International Cricket Council (ICC) has signed up global logistics company DP World to its sponsorship portfolio