Cricket

The England and Wales Cricket Board (ECB) has signed a new deal with the Lego Group along with broadcast partner Sky Sports to promote the sport during the inaugural edition of The Hundred

Nike has agreed a kit deal with the Big Bash League to supply all eight teams with playing and training wear for next season

US-based internet hosting company GoDaddy is among the sponsors of the ongoing World Test Championship final after becoming the latest brand to have agreed a deal with the International Cricket Council

As India began reopening from its first national lockdown in late October 2020, soap brand Lifebuoy leveraged its partnership with IPL team Royal Challengers Bangalore to promote habits like wearing a mask, social distancing and maintaining proper hand hygiene.

The International Cricket Council has signed up Jacob’s Creek as its latest sponsorship addition ahead of the World Test Championship (WTC) final.

The International Cricket Council has signed up investment platform Upstox to its sponsorship portfolio ahead of the World Test Championship final

Indian steel products manufacturer Shyam Steel has agreed a deal to become an official partner of cricket’s forthcoming inaugural World Test Championship final.

The International Cricket Council has signed up Indian payments company BharatPe as a sponsor of all global ICC events until the end of 2023

As Australia made its way to the final of the ICC Women’s T20 World Cup 2020, the team’s primary partner Commonwealth Bank reworked the famous “C'mon Aussie, C'mon” cricket anthem.

Lancashire County Cricket Club has signed an extension with kit supplier, international sportswear brand Kukri

The England and Wales Cricket Board (ECB) has signed up online trading and investments platform IG to its sponsorship portfolio

The Bangladesh Cricket Board and Sri Lanka Cricket have both struck fresh sponsorship deals for their respective men’s national cricket teams.

Asian betting and gambling firm W88 has agreed a multi-year endorsement deal with former West Indies cricket star Brian Lara

Dream11's wide-ranging activation program for 2020, its first year as IPL title sponsor, included a GIPHY Channel strand that gave locked-down Indian cricket fans a library of social meme fuel.

Swiggy’s IPL 2020 activation spanned national and regional television, digital and social with humorous content reinforcing its brand benefits of convenience and simplicity.

The International Cricket Council is inviting expressions of interest for qualified third-party companies to develop and launch a digital collectibles platform for global cricket fans

Edtech startup Unacademy leveraged its IPL 2020 partnership – including title rights to the ‘Unacademy Fan of the Match’ and the ‘Unacademy Cracking Sixes’ – to target potential and current students aged 14 to 32.