Cricket
Bartercard: Paying for sponsorships through its own platform
Business-to-business trading exchange Bartercard is using brand visibility from sponsorship to support its business goal of increasing penetration within the UK.
Low TV ratings hit CLT20 title sponsorship values
Consistently low television ratings in India and a consequent lack of interest in advertising media are the main factors behind a crash in title sponsorship value for cricket’s Champions League T20 (CLT20).
Bargain prices for last minute IPL deals
Indian Premier League teams, including last year’s champions the Mumbai Indians, accepted last minute, cut price deals to sell out inventory in the run up to the seventh edition of the Twenty20 cricket competition, IPL 7, currently underway.
Royal London: Aiming to end role as financial sector’s “best kept secret”
Mutual insurance provider Royal London is using its title sponsorship of one-day cricket in England to end its position as the “best kept secret in financial services”, Clare Salmon, group brand director and executive director at Royal London told Sports Sponsorship Insider.
The Lycamobile Group: From maritime sports to cricket and football
The Lycamobile Group has this month expanded its sports sponsorship portfolio, announcing a new partnership with Powerboat P1 that will see it become the Official Mobile Partner to the race series in 2014 through its flagship brand, Lycamobile – the prepaid mobile SIM card provider for international calls.
ABN Amro: Bank moves to consolidate focus on key market
State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.
Just Retirement: A selective strategy becomes more important for annuity provider
Specialist annuity provider Just Retirement’s three-year title sponsorship of the World Indoor Bowls Championship is part of a “choosy” but progressive sports strategy, Andy Humphreys, marketing director of Just Retirement, told Sports Sponsorship Insider.
NatWest first up for ECB under new structure
The England and Wales Cricket Board signed a £2m ($3.1m/€2.4m)-per-year agreement in August with NatWest bank in the first deal under a new sponsorship structure.
ICC aiming for $800m in eight-year cycle from 2015
The International Cricket Council believes a change in sponsorship structure and hosting several major events in lucrative markets will lift sponsorship revenue by up to 100 per cent to $800m (€590m) in its next eight-year commercial cycle, from 2016 to 2023.
