Cricket

Features

Mutual insurance provider Royal London is using its title sponsorship of one-day cricket in England to end its position as the “best kept secret in financial services”, Clare Salmon, group brand director and executive director at Royal London told Sports Sponsorship Insider.

The Lycamobile Group has this month expanded its sports sponsorship portfolio, announcing a new partnership with Powerboat P1 that will see it become the Official Mobile Partner to the race series in 2014 through its flagship brand, Lycamobile – the prepaid mobile SIM card provider for international calls.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

Specialist annuity provider Just Retirement’s three-year title sponsorship of the World Indoor Bowls Championship is part of a “choosy” but progressive sports strategy, Andy Humphreys, marketing director of Just Retirement, told Sports Sponsorship Insider.

The England and Wales Cricket Board signed a £2m ($3.1m/€2.4m)-per-year agreement in August with NatWest bank in the first deal under a new sponsorship structure.

The International Cricket Council believes a change in sponsorship structure and hosting several major events in lucrative markets will lift sponsorship revenue by up to 100 per cent to $800m (€590m) in its next eight-year commercial cycle, from 2016 to 2023.

It has been yet another excellent sporting summer and an excellent summer for sports sponsorship. This month's Insider brings you seven of the top sponsorship stories from August

The England and Wales Cricket Board is finalising two major deals, for an England national team shirt sponsor and a title sponsor for the domestic Twenty20 club competition

Central sponsorship revenue for the Indian Premier League Twenty20 cricket tournament is down by around four per cent in 2013

THE INDIAN PREMIER LEAGUE (IPL) is projected to increase its sponsorship revenue by more than a third after securing Pepsi as the new title sponsor brand of the competition and renewing a central sponsorship…

THE ORGANISERS OF the Indian Premier League (IPL) stand to lose millions of dollars in sponsorship revenue unless they address underlying problems affecting the property, a leading marketer has warned

HERO HONDA, the former lead sponsor of the Delhi Daredevils, signed up for the same role with the Mumbai Indians in March for Rs 65-70 crore ($15m) over three years, making it – temporarily – the largest tea…