College Sport

The University of Connecticut (UConn) and its athletics division have extended an exclusive sponsorship agreement with US sportswear giant Nike.

The athletics division of the University of Hawaii has entered into a long-term partnership extension with US sportswear manufacturer Under Armour.

Pilot Flying J, the largest operator of travel centres in North America, has signed a four-year, multimillion dollar sponsorship agreement with college sports organisation the Southeastern Conference and US sports broadcaster ESPN.

Mexican lager brand Corona Extra has agreed a long-term sponsorship deal with the University of Texas in the US.

The athletics division of the University of Toledo has agreed a partnership with US sportswear company Nike.

US sportswear brand Under Armour has agreed a multi-year kit partnership with the athletics division of Indiana University-Purdue University Fort Wayne.

The athletics division of San Diego State University has extended its kit partnership with US sportswear firm Nike.

Supermarket chain Kroger has entered into a multi-faceted partnership with the University of Kentucky, through which it will take on naming rights to the facility’s American football stadium.

The athletics department of Western Kentucky University has entered into an apparel partnership with US sportswear giant Nike.

US sportswear brand Under Armour has signed a long-term kit partnership with Wichita State University.

US sports equipment supplier Spalding has extended its partnership with the country’s National Collegiate Athletic Association until August 2021.

German sportswear giant Adidas has entered into a multi-year partnership with the athletics department of Ohio University in the US.

The San Diego County Credit Union (SDCCU) has been confirmed as the new title sponsor of the Holiday Bowl US college American football game.

Financial services firm Citizens Bank has secured a deal to become the presenting partner of this year’s inaugural Ivy League men’s and women’s basketball tournaments.

The Hershey Company, a confectionery producer, has penned an extension to its partnership with the National Collegiate Athletic Association.

German sportswear giant Adidas has secured a partnership with the athletics division of Rutgers University in the US.