Basketball

NBA basketball team the Philadelphia 76ers and NHL ice hockey franchise the New Jersey Devils have signed multi-year sponsorship agreements with Bwin.party, making them the first US professional sports teams to enter into commercial deals with an online gambling company.

Northern Arizona University has entered into a multi-year agreement to become the official education partner of NBA basketball team the Phoenix Suns.

NBA basketball team Sacramento Kings has sealed its first commercial partnership with an Indian company since it was bought by Vivek Ranadive last year.

Exhibition basketball team the Harlem Globetrotters have entered into a partnership with global Christian humanitarian organisation World Vision.

US mutual life insurance company New York Life has entered into a commercial agreement with Brooklyn Nets and the NBA basketball franchise’s Barclays Center home.

Alcoholic drinks maker Diageo beat a renewal offer from incumbent Bacardi to become the exclusive spirits partner of basketball’s NBA last month.

Athletic footwear and apparel retailer Foot Locker has agreed a multi-year deal to become an official partner of the NBA in Canada, while it has also expanded its US partnership with the basketball league.

Australian food distribution firm Menora Foods has reached an agreement to become the naming sponsor of the country’s Women’s National Basketball League.

Chicago-based airline United Airlines has extended its naming-rights agreement for the city’s United Center arena by another 20 years.

US tailor Joseph Abboud has agreed a deal to serve as the official wardrobe supplier to the National Basketball Coaches Association for a fifth consecutive season of the NBA league.

Florida and Georgia based jewellery retailer Mayors has penned a deal to become the official jeweller of NBA basketball team Miami Heat.

The French Basketball Federation (FFBB) has entered into a technical partnership with sports and recreation construction company SMC2.

Cewe-Print has agreed a deal to become the official print partner of the German Basketball Federation (DBB) until June 2014.

Multinational drinks company Diageo has agreed a deal to become the exclusive spirits partner of North American basketball league the NBA.

NBA basketball franchise the Charlotte Bobcats have announced German automotive giant Mercedes-Benz as the presenting partner of its Buzz City re-branding campaign.

Tyre manufacturer Yokohama Tire Corporation has reached a two-year sponsorship deal with NBA basketball team Los Angeles Clippers.