Basketball
NBA jersey sponsorship ‘inevitable’ – Silver
NBA commissioner Adam Silver has said the introduction of jersey sponsorship in the North American basketball league is “inevitable,” adding the move would allow sponsors to counter the trend of skipping adverts during game broadcasts.
Chipita feeds Euroleague Basketball
Baked goods company Chipita has agreed a deal with Euroleague Basketball to sponsor the European club competition’s Final Four end-of-season showpiece event.
Northwestern Mutual extends NCAA sponsorship
US financial services firm Northwestern Mutual has reached a deal with media companies CBS Sports and Turner Sports to extend its partnership with the National Collegiate Athletic Association (NCAA) through 2020.
Sport takes centre stage at the UK Sponsorship Awards
The music was pumping at the London Marriott Hotel in Grosvenor Square, London last night, as the UK Sponsorship Awards rattled through more than 20 award categories and three personality awards as part of the event’s 20th Anniversary celebrations.
Letter from the IEG Sponsorship Conference, Day Three and Four
Day three of the 2014 IEG Sponsorship Conference started at a round table with director of global partnerships for logistics company UPS, Betsy Wilson.
Letter from the IEG Sponsorship Conference, Day Two
Day two at the IEG Conference in Chicago began with an opening address from Less Ukman, founder and chief insights officer of IEG.
WNBA’s Minnesota Lynx nets jersey sponsor deal
Women’s National Basketball Association champion Minnesota Lynx has announced a multi-year jersey sponsorship agreement with non-profit medical care group Mayo Clinic.
NBA sets up Southeast Asia collaboration with FrieslandCampina
North American basketball league the NBA has announced a multi-year marketing partnership with European dairy company Royal FrieslandCampina covering Southeast Asia.
Euroleague signs Armani deal for Final Four
Italian fashion house Giorgio Armani has agreed a deal with Euroleague Basketball to sponsor the European club competition’s 2014 Final Four end-of-season showpiece event.
Athletico gains practice jersey sponsorship under new Bulls deal
Occupational therapy and sports medicine specialist Athletico Physical Therapy has announced a long-term extension to its partnership with NBA basketball team Chicago Bulls.
Kumho Tire makes move into NBA
The National Basketball Association has agreed a deal with Kumho Tire to make the US arm of the Korean multinational tyre manufacturer the official tyre of the NBA and NBA Development League in the US and South Korea.
NBA’s Pelicans crown Smoothie King as arena naming partner
NBA basketball franchise New Orleans Pelicans has agreed a 10-year arena naming rights partnership with Louisiana-based drinks retailer Smoothie King.
WNBA’s Phoenix Mercury nets jersey sponsorship
WNBA basketball team Phoenix Mercury has agreed a wide-ranging sponsorship deal with gambling and holiday destination Casino Arizona and Talking Stick Resort.
Portland Trail Blazers extend with Wells Fargo
Banking and financial services holding company Wells Fargo has agreed to extend its sponsorship of North American NBA basketball team Portland Trail Blazers through to the end of the 2015-16 season.
Spalding extends deal with Basketball Bundesliga
US sporting goods company Spalding has agreed a three-year extension to its partnership with the German Basketball Bundesliga, the sport’s top division in the country.
Alex and Ani strike New York Knicks deal
Lifestyle company Alex and Ani has agreed a partnership with NBA North American basketball team the New York Knicks.
NBA partners with Sibur to grow basketball in Russia
North American basketball league the NBA has announced a multi-year partnership with Russian gas processing and petrochemicals group Sibur to promote the sport across Russia.
Adidas nets two-year Euroleague Basketball extension
German sportswear giant Adidas has agreed an expanded two-year partnership extension with Euroleague Basketball that will run through the European club competition’s 2015 season.