Basketball

Emirates has agreed to become a presenting partner and the official airline of basketball’s 2014 Fiba U-17 World Championship in Dubai.

The ownership group of the Sacramento Kings NBA basketball franchise has agreed a marketing partnership covering the 2014 USA Outdoor Track & Field Championships.

Microsoft Devices, the new name for mobile phone manufacturer Nokia, has secured a deal with the Finnish Basketball Association.

NBA basketball franchise the Chicago Bulls has announced an expanded multi-year agreement with Illinois-based Advocate Health Care that will lead to the company assuming naming rights for the team’s new training facility.

Banking group Caisse d’Epargne has signed up as a sponsor of the FFBB and the FFHB, the national governing bodies of basketball and handball in France, respectively.

National Basketball Association (NBA) commissioner Adam Silver has stated that sponsor logos on jerseys “will be less controversial than people are making out” when they are introduced.

German automotive manufacturer BMW has agreed a deal with the International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) to become a national supporter of the 2014 World Cup.

North American NBA basketball franchise the Sacramento Kings has signed an agreement with the US Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.

Taiwanese electronics company Acer has entered into a promotional partnership with North American basketball league the NBA in the Philippines.

Korean electronics manufacturer Samsung has agreed to become the title sponsor of this year’s NBA Summer League basketball tournament.

US fashion brand New Era has agreed a three-year deal to become the official headwear partner of Euroleague Basketball.

German Bundesliga basketball team TBB Trier has agreed a three-year extension to its long-term partnership with beer brand Bitburger.

German energy company EWE has extended its contract as the main sponsor and naming rights partner of leading Basketball Bundesliga club EWE Baskets Oldenburg through to 2016.

Tyre manufacturer Yokohama Tire Corporation and sportswear company Adidas have become the first companies to reinstate their sponsorship deals with NBA basketball team the Los Angeles Clippers after the franchise’s owner Donald Sterling was handed a lifetime ban for making racist comments.

Sponsors have started stepping away from NBA basketball team the Los Angeles Clippers after racist comments attributed to the franchise’s owner, Donald Sterling, were reported.

Goods manufacturer Kalde has expanded its activity with Turkish sports club Besiktas by agreeing to sponsor the club’s football team and extend its support of its basketball team.