Basketball

Sports social network Sportlobster has been named as the presenting partner of basketball’s NBA Global Games in Berlin, Germany and an associate sponsor of the Global Games in Istanbul 2014.

Human resources company DLSI Group has agreed a deal to become a major partner of France’s National Basketball League (LNB).

Australia’s National Basketball League has announced ISC as its official apparel partner.

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

NBA basketball franchise Portland Trail Blazers has entered into a partnership with the Daimler Trucks North America division of automotive giant Daimler.

Audio equipment provider Harman International has signed a marketing and merchandising partnership with the NBA North American basketball league.

Chinese company ZhongDe Metal Group has agreed to become a main sponsor of German Basketball Bundesliga team Alba Berlin.

Car maker FAW-Volkswagen has signed up as a commercial partner of the China national basketball team and the country’s Chinese Basketball Association (CBA) League.

NBA basketball team Memphis Grizzlies has agreed a partnership to make BlueCross BlueShield Tennessee its official health insurance partner for the 2014-15 season.

Consumer electronics company Toshiba has agreed a deal to become a founding partner of Los Angeles-based Staples Center, the home of a number of US professional sports teams.

The Brazilian Basketball Confederation (CBB) has announced that domestic stationery company Kalunga has agreed to sponsor the national team at a number of International Basketball Federation (Fiba) events.

Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.

Italian Lega Basket Serie A top-tier basketball team Pallacanestro Varese has agreed a deal for national employment agency Openjobmetis to become its new main sponsor.

Tyre brand Maxxis has announced a sponsorship agreement with NBA basketball team the Los Angeles Lakers for the 2014-15 season.

NBA basketball franchise Orlando Magic has entered into a sponsorship deal with one-day fantasy sports company FanDuel.

The International Basketball Federation (Fiba) has agreed a partnership with consumer goods company Procter & Gamble to promote shampoo brand Head & Shoulders in association with its major national team competitions through 2015.