Basketball

Italian Lega Basket Serie A top-tier basketball team Pallacanestro Varese has agreed a deal for national employment agency Openjobmetis to become its new main sponsor.

Tyre brand Maxxis has announced a sponsorship agreement with NBA basketball team the Los Angeles Lakers for the 2014-15 season.

NBA basketball franchise Orlando Magic has entered into a sponsorship deal with one-day fantasy sports company FanDuel.

The International Basketball Federation (Fiba) has agreed a partnership with consumer goods company Procter & Gamble to promote shampoo brand Head & Shoulders in association with its major national team competitions through 2015.

Italian basketball team Aquila Basket Trento has secured domestic energy company Dolomiti Energia as its main sponsor ahead its first season in Serie A, the sport’s top division in the country.

Australian National Basketball League team Melbourne United has agreed a deal for training and community development organisation Community Training Initiatives (CTI) to become its main sponsor.

Japanese car maker Toyota has signed up as a global partner of the International Basketball Federation’s (Fiba) 2014 World Championship for Women.

Brazilian telecommunications company Oi has sealed a deal to become the presenting sponsor of the NBA Global Games Rio 2014 basketball match.

Commercial airline Virgin Australia has agreed a two-year partnership with the Basketball Australia governing body that extends through to 2016.

Chinese telecommunications company Huawei has agreed a sponsorship deal with the Lithuanian Basketball Federation (LKF).

The Women’s British Basketball League has agreed a deal with sports equipment manufacturer Molten for its inaugural 2014-15 season.

USA Basketball has announced new marketing partnerships with electronics manufacturer Samsung, beverages company Diageo and the Hospital for Special Surgery (HSS) in deals that will run through 2016.

Austrian-headquartered sports betting company Ruleo Alpenland has signed a multi-year agreement to become the official betting partner of Germany’s Basketball Bundesliga.

College sports organisation the Pac-12 Conference has signed a three-year partnership with energy company Chevron.

Online travel accommodation service Airbnb has penned a new deal to become the title sponsor of Basketball Australia’s men’s national team programme.

Bristol Flyers have signed up recruitment company RSG as its headline sponsor ahead of its debut season in the British Basketball League.

ING-DiBa, the German subsidiary of Dutch financial services giant ING, has extended its status as the main sponsor of the German Basketball Federation (DBB), along with its endorsement deal with German basketball superstar Dirk Nowitzki.

Audit and business advisory company Deloitte has agreed to become a sponsor of the ABA League regional European club basketball competition.