Basketball

Spanish telecommunications company Telefónica has extended its title sponsorship deal with Estudiantes, with its Movistar brand now set to support the Liga ACB basketball club.

Beverage company Coca-Cola has renewed its sponsorship agreement with NBA basketball franchise Charlotte Hornets, according to the Charlotte Business Journal newspaper.

Tyre manufacturer Continental has entered into a multi-year US college basketball partnership with the IMG agency and Learfield property schools.

North American NBA basketball team the Utah Jazz and its operating group Miller Sports Properties has agreed a long-term partnership with University of Utah Health Care (UUCH).

Tribune Broadcasting’s New York television channel PIX11 has agreed a multi-year marketing partnership that covers NBA basketball team the Brooklyn Nets, NHL ice hockey franchise the New York Islanders, and the teams’ Barclays Center home.

Sportswear and apparel company Under Armour has signed up as the official technical provider of Spanish basketball’s Copa del Rey knockout club tournaments.

German sportswear giant Adidas has expanded its partnership with Euroleague Basketball to take on title sponsorship of its international junior tournament.

Talking Stick Resort, a luxury hotel and casino in Scottsdale, Arizona has signed up as the new naming rights sponsor of the home arena of the Phoenix Suns NBA basketball franchise.

Fantasy sports brand DraftKings has moved to strengthen its position in the US professional sports market after entering into a partnership with NBA basketball franchise the Philadelphia 76ers.

The French Basketball Federation (FFBB) has signed a three-year partnership with gas distribution company GrDF.

US-based airline United’s title sponsorship deal for the New York Half Marathon is part of a strategy centred on transport hubs, Mark Krolick, managing director of marketing and product development for United, told Sports Sponsorship Insider.

Fantasy sports company FanDuel has expanded its presence in North American basketball league the NBA by becoming an official sponsor of the Los Angeles Lakers.

The National Basketball Association (NBA) has secured higher prices in renewed deals with carmaker Kia Motors America and financial services company BBVA, with both brands highlighting the league’s digital platforms as a key value driver.

A rise in brand awareness, brand perception and overall sales in the US were major factors in the decision of carmaker Kia Motors America to renew its position with the National Basketball Association (NBA).

Spanish bank BBVA’s goals for its partnership with the National Basketball Association (NBA) will remain the same under its new deal, Carlos Ricardo, director of marketing, advertising and sponsorship for BBVA, told Sports Sponsorship Insider.

NBA basketball team Utah Jazz has agreed a multi-year partnership with fuel distribution company United Fuel Supply.