Basketball

Private jet charter company XOJET has entered into a partnership with NBA basketball franchise the Golden State Warriors.

Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.

Brewing company SABMiller has reached a multiyear agreement with the National Basketball Association to make its Miller Genuine Draft (MGD) brand the official beer of NBA Canada.

Sports betting provider Spor Toto has agreed a title sponsorship deal with the Turkish Basketball Federation for the Turkish Basketball League Play-offs.

The Ministry of Culture and Tourism for Turkey is increasingly looking for sponsorship properties with opportunities to produce and showcase video content as its target demographic continues to broaden.

Women’s National Basketball Association team Chicago Sky has signed an expanded sponsorship agreement with Magellan under which the steel distributor will become its first dedicated jersey partner.

Pac-12 commissioner Larry Scott has hailed a partnership deal with Chinese e-commerce company Alibaba that will allow the US college sports conference to host a groundbreaking regular-season basketball game in China.

Abu Dhabi airline Etihad Airways has become a legacy partner and the exclusive airline partner of NHL ice hockey team Washington Capitals and NBA and WNBA basketball teams Washington Wizards and Washington Mystics under an agreement with their operating group Monumental Sports & Entertainment.

German insurance company ERGO is looking to intensify its efforts around national sports association sponsorships, Andrea Hoelken, head of strategic marketing at ERGO, told Sports Sponsorship Insider.

German Basketball Bundesliga team Skyliners Frankfurt has agreed a multi-year extension with its title sponsor Fraport.

The NBA basketball league in North America has extended and expanded a multi-year deal with sock brand Stance.

Mexican brewery Cuauhtémoc-Moctezuma/Heineken Mexico, a subsidiary of Dutch brewing giant Heineken, last month bought the presenting sponsorship rights to Fiba’s Americas Championship, the biennial basketball tournament for national teams from the Americas.

German Basketball Bundesliga teams Bayern Munich and Alba Berlin have signed long-term extensions to their kit deals with sportswear giant Adidas.

French banking group Crédit Mutuel has reached an agreement to become an official partner of the EuroBasket 2015 national team basketball tournament.

Online bookmaker BetClic has entered into commercial partnership with the French National Basketball League (LNB).

US collegiate sports organisation the Mountain West Conference will sponsor a new college basketball tournament to be staged in the Cayman Islands.