Basketball
NBA China seals automotive and beer partnerships
The NBA China division of the North American National Basketball Association has unveiled partnership deals with carmaker Dongfeng Nissan and the Harbin Brewery.
Target extends long-running commitment to Timberwolves arena
Discount retail chain Target has extended its naming rights partnership for the home arena of NBA basketball franchise the Minnesota Timberwolves, with a revised timeline being drawn up for renovation of the 19,000-capacity venue.
Turkish basketball league bets on title sponsor
Turkish gaming company Spor Toto has been unveiled as the title sponsor of the country’s Süper Ligi top division of basketball.
Memphis Grizzlies motor on with Ford deal
NBA basketball franchise the Memphis Grizzlies has agreed a multi-year sponsorship deal with the Mid-South Ford Dealers arm of US automotive giant Ford.
Sportingbet seals Euroleague partnership in Greece
Sportingbet has agreed a deal with the Euroleague Basketball European club tournament.
Ladbrokes targets NBL to further Australian growth
British bookmaker Ladbrokes has become the latest firm to back Australia’s National Basketball League under its commercial revamp.
Chicago Bulls sign Polish firm as first global partner
NBA basketball team the Chicago Bulls has agreed a long-term partnership with Cinkciarz.pl, the online currency exchange company.
NBA clocks up new sponsorship category with Tissot partnership
The National Basketball Association has signed a multi-year global partnership that will make Swiss watch brand Tissot the first official timekeeper of the NBA, Women’s National Basketball Association and NBA Development League.
Celtics invest in new Putnam partnership
NBA basketball team the Boston Celtics has secured a multi-year partnership with the Putnam Investments firm.
NBL continues sponsor drive with Alcatel OneTouch deal
The Australian National Basketball League has teamed up with the Alcatel OneTouch smartphone and tablet brand ahead of the upcoming 2015-16 season.
Fiba lights up with new Chinese partnership
The International Basketball Federation (Fiba) has unveiled a partnership with Chinese LED display products manufacturer AOTO Electronics.
NBL partners with Europcar and Telstra ahead of new campaign
The Australian National Basketball League has agreed partnerships with car rental company Europcar and telecommunications company Telstra.
Charlotte Hornets serve up deal with local restaurant
NBA basketball team the Charlotte Hornets has teamed up with local restaurant Queen City Q.
Draft Ops teams up with Washington franchises
Monumental Sports & Entertainment, which operates three of the leading sports franchises in Washington DC, has agreed a partnership with fantasy sports operator Draft Ops.
NBL takes flight with Virgin Australia
The Virgin Australia airline has struck an agreement with the Australian National Basketball League (NBL).
Chewing gum brand tips off Turkish basketball deal
Turkey’s Basketball Super League (BSL) has unveiled Vivident, the country’s leading brand of chewing gum, as its new official sponsor.
Airbnb expands sports portfolio with Fiba deal
Community-driven hospitality company Airbnb has expanded its portfolio of commercial sports deals by entering into a partnership with the International Basketball Federation (Fiba).
NBL acquires US partners
US sports performance and apparel brands McDavid and Shock Doctor have agreed to become sponsors of the Australian National Basketball League.