Basketball
NBA’s Hawks take flight with private jet partner
Private aviation company Sentient Jet has agreed a multi-year partnership with North American NBA basketball team the Atlanta Hawks.
WNBA tips off with new lead sponsor
US telecommunications company Verizon has entered into a partnership with the Women’s National Basketball Association.
Brazil’s NBB takes off with airline partner
Brazilian airline Avianca has entered into a partnership with the country’s National Basketball League (LNB), under which it will sponsor the top-tier NBB club competition.
Big Ten drives forward with Cooper Tire deal
Tyre manufacturer Cooper Tire has struck a deal to become an official partner of the Big Ten Conference US college sports championships.
BBVA Compass adds Cavaliers to NBA roster
BBVA Compass, the US arm of Spanish banking group BBVA, has agreed a sponsorship deal with the Cleveland Cavaliers, bringing the total number of partnerships the company has with NBA basketball franchises to five.
Adidas returns to back NBB All-Star Game
Adidas has agreed a deal with the Brazilian National Basketball League (LNB) which will see the German sportswear giant back the top-tier NBB’s All-Star Game for a second successive year.
Liga ACB bets on Sportium partnership
Sports betting company Sportium has entered into a partnership with Liga ACB, the top tier of domestic basketball in Spain.
NBB moves from state-owned support with Sky Brasil partnership
Brazilian satellite-television operator Sky has entered into a partnership with the National Basketball League (LNB), the governing body of the sport in the country, under which it will become an official sponsor of the top-tier NBB competition.
Swisse Wellness to title sponsor NBL Finals Series
Australia’s National Basketball League has named vitamin and herbal brand Swisse Wellness as title sponsor of its Finals Series.
Kappa extends backing of French basketball showpiece
Italian sportswear company Kappa has agreed a deal with the French Basketball League (LNB) to extend its partnership with the organisation's Leaders Cup Knockout competition.
Cavaliers drink to Budweiser extension
US beer brand Budweiser has renewed its partnership with NBA basketball franchise the Cleveland Cavaliers.
Vert signs Miami Heat as first NBA partner
Wearable athletic technology firm Vert has secured its first team partnership in North American basketball league the NBA by entering into a deal with the Miami Heat.
Turkish basketball cleans up with Head & Shoulders
Shampoo brand Head & Shoulders has struck a deal to become a sponsor of the Turkish Basketball Federation.
Cleveland sports franchises partner with local energy firm
The Cleveland Cavaliers Operating Company has agreed a multi-year sponsorship deal with Ohio-based energy supplier Constellation.
Beijing Enterprises tips off Fiba rights fee surge
Fiba, world basketball's governing body, expects its Global Partner programme for the next cycle to bring in increased revenue, following its deal with the Chinese state-owned conglomerate Beijing Enterprises.
Turkish Basketball Federation nets title sponsor for women’s league
The Turkish Basketball Federation has agreed a deal that will make online gaming platform Bilyoner the new title sponsor of the women’s Super Ligi competition.
JPMorgan Chase takes naming rights to new home of NBA champions
US financial services giant JPMorgan Chase has agreed a deal for the naming rights to the future home arena of the Golden State Warriors, reigning champions of the NBA basketball league.
NBA extends with dairy giant in Asian markets
North American basketball league the NBA has agreed a multi-year extension of its Asian-focused partnership with dairy food and drink producer Royal FrieslandCampina.