Basketball
Maiden title sponsor for EuroCup as Euroleague Basketball unveils new brand identity
Euroleague Basketball has signed baked goods company Chipita’s flagship 7Days brand as the inaugural title sponsor of its EuroCup competition as it today (Thursday) detailed a rebranding project for its club tournaments.
Efes: Final Four focus of the Euroleague deal
Turkish beer brand Efes aims to strengthen its brand image as a premium beer brand through its Euroleague sponsorship.
Basketball Bundesliga club signs Errea as new kit partner
Italian sportswear company Errea has agreed a deal to become the new kit provider of German Basketball Bundesliga (BBL) club the Giessen 46ers.
NBA’s Cavaliers extend with tyre partner
The Cleveland Cavaliers North American NBA basketball franchise has reportedly extended its partnership with tyre manufacturer American Kenda Rubber.
Bucks tool up for new arena project
NBA basketball team the Milwaukee Bucks has agreed a partnership with local electronic power tools provider Milwaukee Tool to assist with the construction of its new arena.
Spalding nets extension to long-running LNB partnership
US basketball equipment supplier Spalding has renewed its long-running partnership with the French National Basketball League (LNB).
Chinese Basketball Association champion signs title sponsor
Consumer electronics company Pisen has agreed a deal to become the title sponsor of Chinese Basketball Association team Sichuan Blue Whales.
NBA gets its teeth into Shock Doctor partnership
Sports protection and performance brand Shock Doctor has entered into a partnership with North American basketball league the NBA.
Turkish Airlines: Innovative activations key to sponsorship success
International sports properties provide a key platform to create positive brand associations for the Turkey’s national flag carrier Turkish Airlines.
Basketball Bundesliga club extends with jersey sponsor
Lubricants manufacturer Liqui Moly has extended its jersey sponsorship agreement with German Basketball Bundesliga (BBL) club Ratiopharm Ulm.
New title sponsor for Pistoia Basket
Italian Lega Serie A basketball club Pistoia Basket has signed up footwear company Flexx as its new title sponsor.
Sheffield Sharks haul in title sponsorship deal
Haulage and logistics company DBL Logistics has agreed a title sponsorship deal with British Basketball League team the Sheffield Sharks.
Revamped structure opens ‘new era’ of growth for Fiba
The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle-on-cycle growth, through to 2031.
Revamped structure opens ‘new era’ of growth for Fiba
The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle on-cycle growth, through to 2031.
MHP re-ups with local Basketball Bundesliga team
Porsche-owned consultancy firm MHP has renewed its title deal with German Basketball Bundesliga (BBL) club Riesen Ludwigsburg as teams continue to rely on local companies for their top deals.
Nike returns to German basketball with BG Göttingen
US sportswear firm Nike has agreed a two-season kit partnership with German Basketball Bundesliga club BG Göttingen.
Philadelphia 76ers set major league first with StubHub jersey deal
The Philadelphia 76ers have today (Monday) become the first franchise in North American major league sport to adopt jersey sponsorship after agreeing a deal with online ticket exchange StubHub.
Euroleague signs snack partner, agrees Final Four deal with bookmaker
Euroleague Basketball, the governing body of continental club competitions in Europe, has entered into partnerships with baked goods company Chipita and Russian bookmaker Fonbet.