Basketball

NBA basketball franchises the Minnesota Timberwolves and Orlando Magic have agreed jersey sponsorship deals with wearable products brand Fitbit and the Walt Disney World Resort theme park complex, respectively.

German kitchen company Marquardt Küchen has renewed a kit sponsorship deal with the Oettinger Rockets, which last season gained promotion to the country’s Basketball Bundesliga top-tier club competition for the first time.

The Chinese Basketball Association has extended its partnership with consumer electronics manufacturer TCL.

Australia’s Women’s National Basketball League has entered into a partnership with sportswear brand iAthletic.

Panini Group, the sports and entertainment collectibles company, has extended its long-term partnership with North American basketball league the NBA.

A host of companies have signed up as official partners of North American basketball league the NBA’s upcoming game in Johannesburg, South Africa.

German Basketball Bundesliga team Alba Berlin has agreed a jersey sponsorship deal with Chinese environmental company Techcent.

The Italian division of French automotive manufacturer Citroën has agreed a sponsorship deal with the Italian Basketball Federation (FIP).

Euroleague Basketball, which organises continental club competitions in Europe, has secured partnerships with Coca-Cola Company-owned isotonic drinks brand Powerade and Korean electronics giant Samsung.

Euroleague Basketball, which organises continental club competitions in Europe, has agreed sponsorship deals with Spanish electric utility company Endesa and towel manufacturer Turkish Towels.

Spanish electric utility company Endesa has reached an agreement in principle to extend its title sponsorship of Liga ACB, the top division of Spanish basketball, according to multiple reports.

Euroleague Basketball, which operates continental club competitions in Europe, has entered into a new partnership with Turkish dairy products manufacturer SEK and has extended its deal with banking group Odeabank.

US tyre manufacturer Goodyear has agreed a jersey sponsorship deal with NBA basketball franchise the Cleveland Cavaliers.

The Women’s National Basketball Association has entered into a partnership with fantasy sports gaming company FanDuel.

The German Basketball Bundesliga has extended its partnership with its ball supplier, US sports equipment manufacturer Spalding.

Telecommunications firm Econet Media, which operates in sub-Saharan Africa, has been unveiled as the new title sponsor of Nigeria’s men’s Premier Basketball League.