Alba Berlin signs Chinese jersey sponsor

German Basketball Bundesliga team Alba Berlin has agreed a jersey sponsorship deal with Chinese environmental company Techcent.

The three-season deal runs from 2017-18 to 2019-20 and grants Techcent brand exposure on the front of Alba Berlin’s jerseys.

Techcent will also benefit from an extensive advertising package as part of the agreement.

Techcent will serve as one of two main partners of the team, alongside recycling firm Alba, the club’s title sponsor.

Xiang Deng, chief executive of Techcent Environment, said: “Techcent… is committed to creating a world-leading platform for comprehensive environmental services aimed at making the world cleaner and making life more harmonious.

“Over the past two years, the Techcent Group has invested €700m ($768.5m) in Germany through this platform. We have joined forces with German companies, including subsidiaries of the Alba Group, to develop markets in China and around the world.”