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Panini extends long-running partnership with NBA

Panini Group, the sports and entertainment collectibles company, has extended its long-term partnership with North American basketball league the NBA.

The new multi-year deal will expand on the exclusive partnership that launched in 2009.

Panini will continue to serve as the exclusive trading card and sticker partner for the NBA globally, with Panini America continuing to manage the partnership.

Panini manufactures mass retail products for the league, such as NBA Hoops and Donruss, as well as premium products such as Flawless and National Treasures.