Basketball
Euroleague Basketball adds Rioja as sponsor
Euroleague Basketball has entered into a partnership with the Spanish wine region of Rioja.
As part of the agreement, Rioja will serve as a main sponsor of the EuroLeague and EuroCup competitions
Sina Elite League names Samsung as latest Official Partner
China’s Sina Elite League has signed a new Official Partner deal with global electronics firm Samsung.
CBA strikes Caterpillar partnership
US heavy equipment manufacturer Caterpillar has agreed a sponsorship deal with the Chinese Basketball Association
Head & Shoulders extends backing of Turkish basketball
Shampoo brand Head & Shoulders has renewed its sponsorship agreement with the Turkish Basketball Federation (TBF)
Jack Daniel’s furthers NBA ties with Hornets deal
Whiskey brand Jack Daniel’s has agreed a new partnership with NBA basketball franchise the Charlotte Hornets.
RingCentral to aid Warriors move to Chase Center
Cloud-based communications company RingCentral has extended its deal with the Golden State Warriors to cover the NBA basketball franchise’s move to its new Chase Center arena.
NBPA joins forces with gaming startup
ReadyUp, an esports and gaming startup for player connection, team management, and fan engagement, has agreed a partnership with the National Basketball Players Association and its wholly-owned commercial…
Clippers hope for Lucky Day with new partner
NBA basketball franchise the Los Angeles Clippers has entered into a partnership with lifestyle app Lucky Day
Harlem Globetrotters net new apparel partner
Exhibition basketball team the Harlem Globetrotters has signed an apparel partnership with US sportswear manufacturer Champion
Title sponsorship across Europe, 2018
Research by SportBusiness Sponsorship into title sponsorship deals across Europe is displayed in the interactive report below.
NBA sets first with FDJ partnership
Française des Jeux and the National Basketball Association have signed a new multi-year partnership that will make the operator of France’s national lottery the first Official Gaming Partner of the NBA…
NBA’s Warriors connect with HPE for arena move
NBA basketball franchise the Golden State Warriors has partnered up with US information technology company Hewlett Packard Enterprise for the move to its new Chase Center arena
Pac-12 adds Jack in the Box, seals double extension
The Pac-12 Conference has signed fast-food restaurant chain Jack in the Box as a new partner, while German automotive manufacturer Audi and soft drinks brand Dr Pepper have extended their deals with the…
NBA joins forces with music industry startup
The NBA basketball league has entered into a global partnership with UnitedMasters, a startup company designed to empower independent music artists
Etihad extends with Monumental Sports & Entertainment
Etihad Airways has signed a multi-year extension to its partnership with Monumental Sports & Entertainment, the owner of three professional sports teams in the US.
Bwin returns to Euroleague Basketball
Online sports betting and gaming operator Bwin has struck a three-year sponsorship deal with Euroleague Basketball
Cherry drink brand extends ESPN Events college sports deal
Cherry juice products brand Cheribundi is extending its sponsorship with ESPN Events by adding seven College Football Bowl Games and six NCAA early-season college basketball events to its sponsorship roster…
Nike extends backing of NBA Mexico City Games
US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games