Basketball
NBA’s restart options present ‘exciting’ opportunity for sponsors, says marketer
A leading agency marketer expects National Basketball Association sponsors to get behind innovative plans to resume the season at one or more central venues later this year
Round-Up: EPL positive tests, Swiss A-G impeachment proceedings, Pakistan’s ‘bio-secure’ England tour, ANOC funding, and more
There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports
Wilson to replace Spalding as NBA’s official game ball
The National Basketball Association has announced a multi-year, global deal with US sports equipment manufacturer Wilson Sporting Goods to become the league's official game ball partner
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
Infront-Fiba relationship deepens as Mathie moves on
Ian Mathie, the Infront agency's Pan-Asia managing director, is leaving the company and will be replaced by David Nivelle, currently director at Fiba Marketing
NBA comms executive Acunto joins FINN Partners sports division
NBA communications executive John Acunto has joined marketing and communications agency FINN Partners as a senior partner in the agency’s new sports division.
NBA, WNBA to sell licensed face coverings
Leagues change course from initial stance, will support charities through mask sales
NBA signs multi-faceted technology partnership with Microsoft
The National Basketball Association has signed a multiyear, multi-faceted partnership with technology giant Microsoft aimed at elevating the fan experience and how consumers interact with the league, in…
Euroleague Basketball’s Bertomeu confident of Turkish Airlines extension
Euroleague Basketball, the organiser of the sport's European clubs competition, has indicated that EuroLeague's title sponsorship with Turkish Airlines is set to continue for multiple years
Liberty signs jersey deal with FanDuel
Gaming company aligns with WNBA team
China’s top court gives Michael Jordan partial victory
Former basketball star Michael Jordan has scored a small win in his long-running legal tussle with Chinese sportswear firm Qiaodan Sports
CBA lands wide-ranging China Mobile rights deal
Migu, the video entertainment subsidiary of mobile telecoms operator China Mobile, has signed a wide-ranging agreement with the CBA, the top basketball league in China
Non-exclusivity the key to shoe and betting category NBA deals
The NBA’s strategy of non-exclusivity in the footwear and betting partner categories yielded both revenue and marketing value for the league before the NBA shutdown this month.
Spanish Basketball Federation signs up telco Finetwork
The Spanish Basketball Federation (FEB) has added mobile telco Finetwork as a new sponsor
NBL signs up Champion as apparel provider
US sportswear brand Champion has agreed a deal to become the official on-court player apparel partner of Australia’s National Basketball League (NBL).
Fiba engages TicketSocket as global ticketing provider
The International Basketball Federation (Fiba) has appointed US company TicketSocket as its global ticketing provider and preferred ticketing provider
New Balance and NBA announce multi-year global deal
The National Basketball Association and New Balance have announced a multi-year agreement that will make the global sportswear brand an official marketing partner of the league
Hungry Jack’s extends NBL title sponsorship
Fast-food restaurant chain Hungry Jack’s has renewed its title sponsorship of Australia’s National Basketball League club competition for a further three years.