Baseball
Marlins extend, expand PNC Bank partnership
Major League Baseball's Miami Marlins have extended and expanded their partnership with Pennsylvania-based financial services company PNC Bank in a multiyear deal
White Sox signs Molson Coors ahead of 2022 MLB season
Major League Baseball’s (MLB) Chicago White Sox has signed Molson Coors to its sponsorship portfolio.
Corona strikes first major league partnership with MLB
Major League Baseball has agreed a new multi-year sponsorship deal with Mexican beer brand Corona
MLB completes $125m sponsorship deal with Capital One
League refills its banking category with Virginia-based holding company
MLB sees sponsorship rise in 2021 with more growth on the way
Successful entry into emerging categories such as crypto fuels increase
Rocket Mortgage enters MLB landscape with Detroit Tigers partnership
Michigan-based mortgage company Rocket Mortgage has become the exclusive mortgage partner of Major League Baseball's Detroit Tigers in a multiyear partnership
China national baseball team strikes Mizuno sponsorship deal
Japanese sportswear brand Mizuno has been announced as a sponsor of the China national basketball team.
Mizuno becomes the official supplier of baseball clothing and equipment to the national side
MLB expands its relationship with Adobe
League deepens its tie with US software giant
Ohtani becomes FTX investor as part of long-term marketing partnership
Cryptocurrency exchange FTX has significantly expanded its baseball presence by striking a long-term partnership with Major League Baseball superstar Shohei Ohtani, who is firmly one of the sport’s gr…
Nationals strike partnership with fintech firm FIS
Company to have branding on Nationals Park's Champions Club
Data Snapshot: MLB 2021
In a year Major League Baseball was able to welcome fans back to ballparks, the league’s domestic sponsorship portfolio was valued at between $456.5m (€385.8m) and $572.5m from 37 deals – an increase of at least six per cent on last year’s valuation.
Years of market research led to MLB’s lucrative global deal with FTX
The five-year, global deal with cryptocurrency exchange FTX, secured in June, saw Major League Baseball join the growing list of sports rights-holders signing up cryptocurrency exchanges after a long evaluation…
Let’s Rally – Bank of America & MLB
Mid-pandemic, in July 2020, Bank of America shifted its MLB activation from awareness to focus on a social good campaign supporting Boys & Girls Clubs of America.
Braves sign pair of student-athlete NIL deals
Agreements represent a new link between a MLB club, college sports
Trading card sale marks third new industry record in a year
Wagner T206 card garners more than $6.6m in auction
Fanatics strikes exclusive Ohtani memorabilia, collectibles partnership
Global sports merchandising giant Fanatics has secured an exclusive, multiyear memorabilia and collectibles partnership with Major League Baseball superstar Shohei Ohtani
MLB renews long-running tie with Mastercard
New term to feature heightened focus on support to small businesses
MLB debuts Ohtani-focused marketing spot
Two-way Japanese superstar to be key focus of MLB's All-Star Game